American Greetings Introduces Cards with a Special Note for Later

CLEVELAND, July 20 /PRNewswire-FirstCall/ -- Receiving a greeting card is special because it represents an intimate connection as well as a tangible keepsake – something one can hold on to forever. Because of this, cards are a very personal form of communication, and the most cherished part of any greeting is the warm, heartfelt message inside.  Those words, whether few or many, reflect the subtleties of a relationship, and just how important it is. Now, American Greetings Corporation (NYSE: AM) has introduced a new way to make that connection even more meaningful with Open this When™.

This thoughtful new line takes the traditional greeting card that consumers know and love and enhances it by adding a note for later that continues the card's overall theme, while also offering a thoughtful secondary message.  Perfect for heartfelt messages of love, motivational words of inspiration, and even funny add-ons to an already great joke, Open This When is sure to bring two smiles to any recipient's face.    

"With the note for later, friends and family are given a second opportunity to enjoy the experience of opening a greeting card and reading a warm message that is just for them," said Mary McClain, creative director, new product concepts, at American Greetings. "We're very excited about this new product because it really transforms the typical greeting card experience to make it even more enjoyable, memorable and meaningful for both the sender and their recipient."

Consumers can find the new greetings, at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation