American Greetings Introduces Magic Touch™ Cards for a Fun, Multi-sensory Experience

CLEVELAND, Aug. 3 /PRNewswire/ -- When consumers shop the card aisle, they're looking to find the perfect birthday greeting to deliver a smile, but also one that's just as special as the recipient. They want to show that they cared enough to select something that's fun and festive to commemorate such a happy occasion. Now adding a new interactive option for birthdays, American Greetings Corporation (NYSE: AM) is introducing Magic Touch™ greeting cards, which allow the user to utilize the sense of touch to control their own birthday greeting.

Each Magic Touch card features a character or icon, just waiting to greet the recipient with his or her own special greeting. Upon opening the card, the character then instructs them where to touch in order to trigger the surprise message. As the recipient rubs the area, the character delivers their own personal rendition of "Happy Birthday" that is then controlled by the user. Pet faster and the cat meows the song faster, strum the guitar slower and the riff slows down as well. Additional characters include a rabbit as well as a hot guy singing the perfect birthday tune.

"People love to surprise others with birthday greetings that really utilize all of the senses because it's perfect for a birthday surprise--something so unexpected and fun," said Carol Miller, executive director of new product concepts at American Greetings. "Hilarious and interactive, this great new Magic Touch format is guaranteed to add a smile to your next celebration."

Consumers can find Magic Touch cards from American Greetings at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation