American Greetings Introduces New Cards with a Song Download from iTunes

Jun 22, 2010, 09:12 ET from American Greetings Corporation

CLEVELAND, June 22 /PRNewswire/ -- Shoppers are always looking for the latest way to make their greeting cards even more special, and now American Greetings Corporation (NYSE: AM) has a fun way to do just that. The company today introduced its latest innovation in the card aisle: greeting cards with a song download from iTunes.

Through the innovative offering, American Greetings is bringing the country's #1 music retailer to the card aisle, and helping consumers put the gift of music into the greetings they send. The complete line includes 36 cards, each with a code redeemable for a song download from iTunes. There are also eight gift card holders that can be used to send any iTunes gift card. Having both options available creates the perfect solution for any shopper who wants to send a card with a little something extra, or one who wants to personalize a great gift with a fun greeting.

"From our research, we already knew that consumers loved the pairing of music and greeting cards, and we wanted to elevate the overall experience," said Carol Miller, executive director of new product concepts at American Greetings. "By giving someone a card with a gift that empowers them to choose their own song, you make the connection even more personal and enjoyable, which is what sending a card is all about."

Consumers can find the new cards with a song download from iTunes, at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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