American Greetings Introduces New Way to Enjoy Its LCD Enhanced Greeting Card Innovation

Jun 03, 2010, 10:30 ET from American Greetings Corporation

CLEVELAND, June 3 /PRNewswire-FirstCall/ -- Greeting card enthusiasts will tell you that when they are looking for the perfect card they don't stop until they find one that is sure to surprise and delight their recipient. It's that reaction that makes shopping the card aisle so much fun, and it's that spirit that led American Greetings Corporation (NYSE: AM) to introduce the popular LCD enhanced greeting card format this past holiday season that empowered consumers to upload photos. Now, to give consumers a new way to enjoy the great innovation, the greeting card company has introduced cards with digital content that feature comic relief, along with celebratory wishes, to offer a truly unique experience.

Featuring full-color, high quality LCD displays, audio and playful multi-image slideshows, the cards enable consumers to express and connect in amazing new ways. Shoppers can watch baseball announcer Skip Stone deliver a special birthday broadcast, dance with the "Shake Your Booty" dancers, be serenaded by an adorably hilarious chorus of cats and dogs and enjoy the fun of babies, animals and other celebrants grooving to the traditional party song, "Shout!"  

All of these innovative features help to make the card sending experience as much fun for the sender as their lucky recipient.  

"We know that our consumers love the LCD enhanced greeting card format, and we challenged ourselves to come up with a new way to utilize it to create a fun, unexpected experience for them at an attractive price," said Carol Miller, executive director of new product concepts at American Greetings. "With this innovation of our format, shoppers can delight any recipient with a presentation that really expands upon the traditional card sending experience. The eye-catching art and hysterical verse, coupled with a fun slide show, enhances the enjoyment for both senders and recipients."

Consumers can find the LCD enhanced greeting cards at select retail locations. For more information on the company, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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