American Greetings Invites Consumers to Sing-A-Long This Holiday Season

CLEVELAND, Nov. 23, 2010 /PRNewswire/ -- As consumers begin their holiday preparations they are likely to hear more than a few familiar carols on the radio that they can't help but sing-a-long to. Belting out favorite holiday tunes is a joyous seasonal tradition, and now shoppers can share that festive spirit with greeting cards for family and friends. Always looking for fresh ways to integrate the special feeling of the season into the card aisle, American Greetings Corporation (NYSE: AM) has introduced a new collection of greetings that allow senders to sing-a-long to the background music of a popular carol and record their rendition to offer loved ones something completely unexpected and fun.

Performing is simple: just press the record button and sing-a-long to the music. Once you're done, your song is saved inside the card.  Friends and loved ones will be delighted when they open the card and hear your one-of-a-kind performance!

"We always focus on integrating new ideas in a way that enhances and reflects the sentiment or occasion being celebrated and the new sing-a-long recordable cards are a perfect example of that," said Carol Miller, executive director of new product concepts at American Greetings. "At the holidays we all want to give a great card that is extra special and personal, and now shoppers can add a bit of themselves to their greeting in a way that is a lot of fun and definitely memorable."

Consumers can find the new sing-a-long recordable greetings at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation