American Greetings New LCD Cards Bring More Options for a Picture Perfect Holiday

Pre-loaded and customizable Christmas greetings now available at retailers across the country

Dec 09, 2010, 09:47 ET from American Greetings Corporation

CLEVELAND, Dec. 9, 2010 /PRNewswire/ -- The leader in LCD enhanced greeting cards, American Greetings Corporation (NYSE: AM) is decking halls, or the card aisles, this holiday season with the perfect gift for anyone on the Christmas list. Available preloaded with Christmas images or ready to be customized with favorite photos, the four designs feature full-color LCD displays, high quality audio and provide a whole new kind of greeting card experience for anyone looking to share holiday cheer.

American Greetings was the first to bring LCD technology to the greeting card aisle last holiday season. The patented innovation gave consumers a new way to celebrate and upload photos into a digital slideshow card that was quickly snatched off retailer's shelves. This year, the company has expanded the card selection and provides more opportunities for people to express and connect in amazing new ways.  

The digital slideshow card makes sharing photos as easy as 1-2-3! A maximum of 50 photos can be uploaded into the card through a self-contained 1" retractable USB cord and will be brought to life on the 1.8" LCD screen. Instrumental music and the customized slideshow play automatically each time the card is opened. The card is rechargeable and does not require software installation, which makes it easy to create, and the perfect keepsake for years to come.

For people who want the perfect images already installed and ready to go, the preloaded version of the LCD card is a great choice this holiday season.  Each card features full-color LCD displays, high quality audio, and playful multi-image slideshows set to music. One example features the can't miss combination of pets in Santa hats along with barking and meowing renditions of "Deck the Halls," while another follows the story of two penguins building a snowman to the tune of "Jingle Bells."

"Christmas is about making and sharing memories with the important people in our lives. We're so excited about our LCD cards and believe they will be the gift that gets passed around and bragged about at family gatherings," states Carol Miller executive director of new product concepts at American Greetings. "We can't wait for consumers to experience them—both as the person who has fun sending the card and as the lucky recipient opening up the mailbox!"

Consumers can find both versions of the digital slideshow card at participating drug chains, grocery stores and mass retailers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information on American Greetings, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and provides a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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