American Honda Posts March Sales Increase as Balanced Sales of Cars and Trucks Propel Honda and Acura

- Honda brand sets new March record for total sales, rising 2.6%

- AHM trucks set new March sales record with an increase of 7%

- Honda brand truck sales jump 7% for best March sales

- Acura TLX leaps 43% for best ever March sales; RDX gains 17%

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Apr 03, 2018, 11:47 ET

American Honda reported record sales today, with the Honda brand setting a new March best, gaining 2.6% fueled by both cars and trucks. Acura brand sales jumped 15.7 percent with TLX and RDX making major gains.

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsFoto/)

TORRANCE, Calif., April 3, 2018 /PRNewswire/ --

	American Honda			Honda			Acura
Total	Cars	Trucks	Total	Cars	Trucks	Total	Cars	Trucks
142,392	67,633	74,759	128,855	62,513	66,342	13,537	5,120	8,417
+3.8%	+0.4	+7%	+2.6%	-1.6%	+7%	+15.7%	+35.2%	+6.4%

"Honda's deep truck lineup helped the brand to a new March record, while Honda cars continue to pull their weight despite current market forces," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.

"The Acura brand delivered another strong sales performance in March with TLX and RDX leading the charge with double-digit, year-over-year sales increases. While headwinds remain relative to midsize luxury sedan sales, TLX is continuing to pick up market share and outselling notable competitors."

Honda	BRAND REPORT
Sales Highlights		Model Notes
Honda found fresh momentum with a new total vehicle sales record in March as Accord continued to gain ground, Civic set a new record, and light trucks set several new benchmarks. Honda brand sales set a new March record, gaining 2.6% on sales of 128,855 Accord sales topped 24,000 for the month, moving up vs. last month while competing in a declining segment dominated by heavy incentives. Pilot jumped 42.4% on sales of 14,158; Odyssey rose 27.8% on sales of 9,873. HR-V had its best-ever March, rising 1.3% on sales of 7,753 vehicles. Civic gained 3.4% on sales of 32,584 units.		2018 Civic Si	Passenger car leadership! Accord: 2018 North American Car of the Year; Civic: #1 retail car in America; Fit: retail #1 in segment.

		2018 Pilot	America's Best SUV brand gaining strength from increased supply of Pilot – up more than 50%

Acura	BRAND REPORT
Sales Highlights		Model Notes
Acura brand sales gained sharply in March, rising 15.7% as sedans enjoyed major gains, fueled primarily by record TLX sales and a strong month for RDX. Total Acura car sales were up 35.2% in March, while trucks gained 6.4% for the month. TLX starred for Acura, posting record March sales of 4,014, up 42.6% vs. March 2017. The sporty V6 A-Spec model has sparked new interest in TLX, as a new 4-cyl. A-Spec model enters the market today. RDX sales also were robust in March, up 16.7% on sales of 4,398 units as the brand looks ahead to an all-new 2019 RDX this summer.		2018 TLX	TLX off to a great start in 2018, outselling Audi A4 and others. Arrival this week of 2.4L A-Spec model adds to momentum.
		2019 RDX	Already two of the top three luxury SUVs to younger buyers, the 2019 RDX and 2019 MDX will soon receive youthful A-Spec sport appearance variants.

	American Honda Vehicle Sales for March 2018
					Month-to-Date				Year-to-Date
					March 2018	March 2017	DSR** % Change	MoM % Change	March 2018	March 2017	DSR** % Change	YoY % Change
	American Honda Total				142,392	137,227	0.1%	3.8%	362,491	365,293	-3.3%	-0.8%
	Total Car Sales				67,633	67,342	-3.2%	0.4%	170,348	173,606	-4.4%	-1.9%
	Total Truck Sales				74,759	69,885	3.2%	7.0%	192,143	191,687	-2.4%	0.2%
	Honda			Total Car Sales	62,513	63,556	-5.2%	-1.6%	158,383	163,800	-5.8%	-3.3%
	Honda			Total Truck Sales	66,342	61,975	3.2%	7.0%	170,694	169,731	-2.0%	0.6%
	Acura			Total Car Sales	5,120	3,786	30.4%	35.2%	11,965	9,806	18.8%	22.0%
	Acura			Total Truck Sales	8,417	7,910	2.6%	6.4%	21,449	21,956	-4.8%	-2.3%
	Total Domestic Car Sales				58,735	54,063	4.8%	8.6%	148,890	139,999	3.6%	6.4%
			Honda Division		53,793	50,387	2.9%	6.8%	137,388	130,486	2.6%	5.3%
			Acura Division		4,942	3,676	29.6%	34.4%	11,502	9,513	17.8%	20.9%
	Total Domestic Truck Sales				74,759	69,885	3.2%	7.0%	192,143	191,687	-2.4%	0.2%
			Honda Division		66,342	61,975	3.2%	7.0%	170,694	169,731	-2.0%	0.6%
			Acura Division		8,417	7,910	2.6%	6.4%	21,449	21,956	-4.8%	-2.3%
	Total Import Car Sales				8,898	13,279	-35.4%	-33.0%	21,458	33,607	-37.8%	-36.2%
			Honda Division		8,720	13,169	-36.1%	-33.8%	20,995	33,314	-38.6%	-37.0%
			Acura Division		178	110	56.0%	61.8%	463	293	53.9%	58.0%
	Total Import Truck Sales				0	0	0.0%	0.0%	0	0	0.0%	0.0%
			Honda Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
			Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				128,855	125,531	-1.0%	2.6%	329,077	333,531	-3.9%	-1.3%
		* ACCORD			24,171	26,824	-13.1%	-9.9%	61,601	69,815	-14.1%	-11.8%
		* CIVIC			32,584	31,520	-0.3%	3.4%	82,149	81,654	-2.0%	0.6%
		CLARITY			1,230	23	5,056.8%	5,247.8%	3,317	92	3,411.8%	3,505.4%
		CR-Z			8	129	-94.0%	-93.8%	25	336	-92.8%	-92.6%
		* FIT			4,520	5,060	-13.9%	-10.7%	11,291	11,902	-7.6%	-5.1%
		INSIGHT			0	0	0.0%	0.0%	0	1	-100.0%	-100.0%

		CROSSTOUR			0	0	0.0%	0.0%	0	3	-100.0%	-100.0%
		* CR-V			31,868	32,872	-6.5%	-3.1%	82,046	94,057	-15.0%	-12.8%
		HR-V			7,753	7,653	-2.3%	1.3%	20,803	19,696	2.9%	5.6%
		ODYSSEY			9,873	7,727	23.2%	27.8%	23,007	21,027	6.6%	9.4%
		PILOT			14,158	9,945	37.3%	42.4%	37,833	25,224	46.1%	50.0%
		RIDGELINE			2,690	3,778	-31.3%	-28.8%	7,005	9,724	-29.8%	-28.0%

	Acura Division Total				13,537	11,696	11.6%	15.7%	33,414	31,762	2.5%	5.2%
		ILX			912	824	6.7%	10.7%	2,472	2,256	6.7%	9.6%
		NSX			16	37	-58.3%	-56.8%	67	133	-50.9%	-49.6%
		RLX / RL			178	110	56.0%	61.8%	463	293	53.9%	58.0%
		TLX			4,014	2,815	37.5%	42.6%	8,963	7,124	22.5%	25.8%

		MDX			4,019	4,141	-6.4%	-2.9%	10,324	10,956	-8.2%	-5.8%
		RDX			4,398	3,769	12.5%	16.7%	11,125	11,000	-1.5%	1.1%

	Selling Days				28	27			77	75


	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate