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American Honda publica ventas récord de hasta 26.7 por ciento con ventas del año a la fecha alcanzando un millón de vehículos

-- El mejor mes en la historia para el CR-V contribuye a la marca Honda 29.1 por ciento de aumento en las ventas

-- Accord, Civic y CR-V alcanzan ventas record de 30,000 unidades en agosto

-- Totalmente nuevo MDX rompe record de todos los tiempos, impulsando ventas Acura hasta 9.0 por ciento

-- Acura RDX publica 16 avo. mes de ventas record consecutivo

Honda Logo. (PRNewsFoto/American Honda Motor Co., Inc.) (PRNewsFoto/) (PRNewsFoto/)

News provided by

American Honda Motor Co., Inc.; Acura

Sep 05, 2013, 12:05 ET

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TORRANCE, California, 5 de septiembre 2013 /PRNewswire-HISPANIC PR WIRE/ -- American Honda Motor Co., Inc., marcando un nuevo record en agosto, reportó hoy ventas en Estados Unidos de 166,432 unidades, un aumento total de 26.7 por ciento en comparación con el año anterior (hasta 22.2 por ciento basado en índice de ventas diario, o DSR*). Las ventas del año a la fecha de 1,053,449 unidades representan un aumento año tras año de 11.0 por ciento.  Honda Division publicó ventas de agosto de 2013 de 149,381 unidades, un aumento de 29.1 por ciento en comparación con agosto de 2012.  Las ventas de agosto de Acura Division de 17,051 unidades en Estados Unidos aumentaron un 9.0 por ciento en comparación con el año anterior. 

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(Foto: http://photos.prnewswire.com/prnh/20130904/LA74095 )

(Logo: http://photos.prnewswire.com/prnh/20100923/HONDALOGO )

Honda

  • CR-V rompe record de ventas de todos los tiempos establecido en marzo de 2012, con ventas de 34,654, un aumento de 45.1 por ciento en comparación con agosto de 2012
  • Accord y Civic ambos alcanzaron 38,000 unidades, con Civic publicando su mejor mes de agosto desde 2009
  • Pilot y Ridgeline ambos observaron sexto mes consecutivo de ganancias en ventas de cifras dobles, lo que contribuye a un nuevo record de todos los tiempos de camiones livianos Honda

"Con tres de nuestros principales modelos alcanzando 30,000 unidades y la marca Honda con un aumento de más del 29 por ciento, nuestras ventas de agosto definitivamente no descansaron el fin de semana feriado", dijo John Mendel, vicepresidente ejecutivo de ventas de American Honda. "Mantenemos nuestro pie sobre el pedal acelerador mientras hacemos nuestra transición al modelo del año 2014 incluyendo el lanzamiento del totalmente nuevo Accord Hybrid en octubre".

Acura

  • Acura publica un 9.0 por ciento de ganancias en las ventas, y un 27.3 por ciento de ganancias en las ventas de camiones livianos, marcando un record de ventas de todos los tiempos en camiones livianos por segundo mes consecutivo.
  • El totalmente nuevo MDX marca un record totalmente nuevo con su mejor mes en la historia, un aumento de 17.1 por ciento
  • El RDX aumentó un 49.7 por ciento con su 16avo. record en ventas mensual sucesivo. 

"Más compradores de SUV de lujo que nunca antes eligen la marca Acura hoy", dijo Jeff Conrad, vicepresidente  gerente general de ventas de Acura. "El RDX es incontenible después de 16 records mensuales consecutivos, y el totalmente nuevo MDX ya está comprobando que sobrepasará los récords en sus primeros dos meses completos de ventas".

*El índice de ventas diarias (DSR) se calcula con 28 días para agosto de 2013 y 27 días para agosto de 2012. Del año a la fecha, el DSR se calcula con 206 días para 2013 y 205 días para 2012. Todos los otros porcentajes publicados son no auditados; consulte la tabla para cifras DSR ajustados.

Ventas de vehículos American Honda para agosto de 2013



Mes a la fecha


Año a la fecha



Agosto

Agosto

DSR**

MoM


Agosto

Agosto

DSR**

YoY



2013

2012

% Chg.

% Chg.


2013

2012

% Chg.

% Chg.

Total American Honda 


166,432

131,321

22.2%

26.7%


1,053,449

949,247

10.4%

11.0%

   Total ventas de autos 


91,536

72,577

21.6%

26.1%


579,149

522,992

10.2%

10.7%

   Total ventas de camiones


74,896

58,744

22.9%

27.5%


474,300

426,255

10.7%

11.3%

      Total ventas autos Honda  


85,394

65,499

25.7%

30.4%


531,054

472,996

11.7%

12.3%

      Total ventas camiones Honda  


63,987

50,176

23.0%

27.5%


413,213

374,844

9.7%

10.2%

      Total ventas autos Acura


6,142

7,078

-16.3%

-13.2%


48,095

49,996

-4.3%

-3.8%

      Total ventas camiones Acura 


10,909

8,568

22.8%

27.3%


61,087

51,411

18.2%

18.8%

Ventas nacionales autos  


81,849

64,089

23.2%

27.7%


518,355

453,190

13.8%

14.4%

   Honda Division


77,921

59,155

27.0%

31.7%


485,788

425,186

13.7%

14.3%

   Acura Division


3,928

4,934

-23.2%

-20.4%


32,567

28,004

15.7%

16.3%

Ventas nacionales camiones 


74,896

58,004

24.5%

29.1%


474,226

387,971

21.6%

22.2%

   Honda Division


63,987

49,436

24.8%

29.4%


413,139

336,560

22.2%

22.8%

   Acura Division


10,909

8,568

22.8%

27.3%


61,087

51,411

18.2%

18.8%

Ventas autos importados


9,687

8,488

10.0%

14.1%


60,794

69,802

-13.3%

-12.9%

   Honda Division


7,473

6,344

13.6%

17.8%


45,266

47,810

-5.8%

-5.3%

   Acura Division


2,214

2,144

-0.4%

3.3%


15,528

21,992

-29.7%

-29.4%

Ventas camiones importados


0

740

-100.0%

-100.0%


74

38,284

-99.8%

-99.8%

   Honda Division


0

740

-100.0%

-100.0%


74

38,284

-99.8%

-99.8%

DETALLE DE MODELO POR DIVISIÓN











Total Honda Division


149,381

115,675

24.5%

29.1%


944,267

847,840

10.8%

11.4%

    Fit


6,452

5,020

23.9%

28.5%


37,040

33,918

8.7%

9.2%

   Memo:  Fit-EV


66

9

607.1%

633.3%


420

16

0.0%

0.0%

   Accord 


38,559

34,848

6.7%

10.6%


256,926

218,665

16.9%

17.5%

     Memo:  Accord PHEV


44

0

0.0%

0.0%


298

0

0.0%

0.0%

   Civic *


39,458

24,897

52.8%

58.5%


230,578

212,483

8.0%

8.5%

     Memo:  Civic Hybrid


697

579

16.1%

20.4%


4,416

5,168

-15.0%

-14.6%

   S2000


0

0

0.0%

0.0%


2

0

0.0%

0.0%

   Insight


438

341

23.9%

28.4%


3,220

4,801

-33.3%

-32.9%

   CR-Z


483

392

18.8%

23.2%


3,282

3,126

4.5%

5.0%

   FCX Clarity


4

1

285.7%

300.0%


6

3

99.0%

100.0%

   Odyssey  


11,064

12,750

-16.3%

-13.2%


90,797

86,459

4.5%

5.0%

   Crosstour 


1,654

2,020

-21.0%

-18.1%


11,672

12,857

-9.7%

-9.2%

   Pilot 


14,877

10,610

35.2%

40.2%


90,696

75,243

20.0%

20.5%

   CR-V *


34,654

23,877

40.0%

45.1%


207,643

191,113

8.1%

8.6%

   Element 


0

0

0.0%

0.0%


2

3

-33.7%

-33.3%

   Ridgeline


1,738

919

82.4%

89.1%


12,403

9,169

34.6%

35.3%

Total Acura Division


17,051

15,646

5.1%

9.0%


109,182

101,407

7.1%

7.7%

   TL 


2,227

3,201

-32.9%

-30.4%


18,660

23,612

-21.4%

-21.0%

   TSX


1,755

2,103

-19.5%

-16.5%


12,889

21,697

-40.9%

-40.6%

     Memo:  TSX Wagon


169

370

-56.0%

-54.3%


1,491

2,736

-45.8%

-45.5%

   ILX


1,701

1,733

-5.4%

-1.8%


13,907

4,392

215.1%

216.6%

     Memo:  ILX Hybrid


125

136

-11.4%

-8.1%


1,128

395

184.2%

185.6%

   RLX / RL


459

41

979.5%

1019.5%


2,639

295

790.2%

794.6%

   MDX


6,499

5,549

12.9%

17.1%


30,264

33,954

-11.3%

-10.9%

   ZDX 


29

93

-69.9%

-68.8%


306

594

-48.7%

-48.5%

   RDX  


4,381

2,926

44.4%

49.7%


30,517

16,863

80.1%

81.0%

Días de venta


28

27




206

205














*  Los vehículos Honda y Acura son fabricados con piezas de suministro nacional y mundial.






**  índice de ventas diarias 



















Mes a la fecha  


Año a la fecha  



Agosto 

Agosto

DSR** 

MoM 


Agosto

Agosto

DSR** 

YoY  



2013

2012

%Chg 

%Chg 


2013

2012

%Chg. 

%Chg 

Hybrid  


1,787

1,448

19.0%

23.4%


12,344

13,490

-8.9%

-8.5%

FUENTE  American Honda Motor Co., Inc.; Acura

FUENTE American Honda Motor Co., Inc.; Acura

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