American Honda Recognizes Targetbase as a Top Supplier With Premier Partner Award

Oct 12, 2010, 10:57 ET from Targetbase

TORRANCE, Calif., Oct. 12 /PRNewswire/ -- American Honda Motor Co., Inc. President and CEO Tetsuo Iwamura today announced that the company has presented its Premier Partner Award to Dallas-based Targetbase for excellence in customer service, providing analyses and reporting to help gain insight, define solutions, and support multiple divisions. This marks the eighth time that the direct-to-consumer marketing agency has received this recognition.  Targetbase was one of 15 award recipients selected from 45 suppliers nominated by American Honda associates nationwide.

"We're very proud to be the recipient of this award again in 2010, and of the long-term partnership we've enjoyed with American Honda for the last 16 years," said Mark Wright, Chief Executive Officer of Targetbase.  "Our insights and analysis helped launch a new program that stimulated Honda's dealer parts and service business, even during this economic downturn, resulting in more than $50 million in revenue."

The Premier Partner Awards were established in 1998 to recognize suppliers who embrace American Honda's philosophy of exceeding customer expectations.  This year's award winners represent excellence in a variety of industries including logistics, printing, marketing, packaging and much more.

"Today we acknowledge an outstanding group of suppliers who embody Honda's philosophy of delivering the highest possible value to our customers through quality products and customer service," said Gary Kessler, American Honda's senior vice president of Human Resources, Administration and Corporate Affairs.  "The support of these suppliers is critical to the success of American Honda and we are honored to recognize them for their exceptional contributions."

About Honda

Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda began U.S. production of motorcycles in 1979 and automobiles in 1982. The company has invested more than $12.7 billion in its U.S. operations with employment of nearly 25,000 associates, and annual purchases of more than $12 billion in parts and materials from suppliers in the U.S. Honda vehicles are manufactured using domestic and globally-sourced parts.

About Targetbase

Targetbase is a data-driven marketing agency that delivers customer engagement. We have the best creative minds in the business with database, direct and digital expertise, working together to connect brands with consumers.

Targetbase uses this insight to create powerful brand communications that combine the right messages and tactics through the best channels with optimal timing. The result? Great creative that drives customer engagement and delivers motivated individuals ready to take action.  For more information, visit  

SOURCE Targetbase