American Honda Reports February 2018 Sales Results

USA - español

- Honda HR-V sets new February sales record, gaining 6.9%

- Honda Pilot sales jump 49% in February, its 6th consecutive month of sales gains

- Honda Odyssey bucks minivan market trend as retail sales drive 3.4% increase

- Double-digit gains for TLX, ILX and RLX push Acura cars up 17.4% for the month

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Mar 01, 2018, 11:27 ET

TORRANCE, Calif., March 1, 2018 /PRNewswire/ -- American Honda Motor Co., Inc. (AHM) today reported February sales of 115,557 Honda and Acura vehicles, a decrease of 5 percent versus February 2017. Honda Division sales were down 5.6 percent on sales of 104,588, with Honda cars down 6.9 percent on sales of 50,646, and trucks down 4.4 percent on sales of 53,942 vehicles. Total Acura Division sales gained 1 percent in February with 10,969 units sold. Acura cars gained 17.4 percent on sales of 3,866, while trucks decreased 6.2 percent on sales of 7,103 vehicles for the month.

American Honda reported February 2018 sales today, with Acura cars gaining more than 17 percent for the month.

"As supplies of our light-truck offerings continue to grow, we've maintained a strong sales pace, notably with sharp increases to Pilot and HR-V," said Henio Arcangeli Jr., senior vice president of the Automobile Division & general manager of the Honda brand. "We're selling every CR-V we can build and it continues to lead the segment in average transaction price, which demonstrates its true retail demand."

Honda
Based entirely on retail sales, the new Accord performed strongly in a midsize segment that continues to be marked by heavy incentives and fleet sales. Pilot jumped nearly 50 percent in February as Honda's flagship SUV extended its winning streak to six straight months. Odyssey sidestepped the recent downward minivan trend, while HR-V moved ahead with a new February record.

HR-V set a new February benchmark, rising 6.9 percent on sales of 6,791.
Pilot sales jumped 48.9 percent on sales of 12,056, gaining for the 6th month in a row since production supply increased.
Against a receding segment tide, Odyssey made a solid gain based on retail sales, rising 3.4 percent on sales of 7,034 in February.

Acura
Much as they did in January, Acura cars drove against the industry tide with a solid 17.4 percent gain in February.

TLX sales were up 16.1 percent in February on sales of 2,794 units.
ILX gained 22.3 percent on sales of 904 vehicles.

	American Honda Vehicle Sales for February 2018
					Month-to-Date				Year-to-Date
					February 2018	February 2017	DSR** % Change	MoM % Change	February 2018	February 2017	DSR** % Change	YoY % Change
	American Honda Total				115,557	121,686	-5.0%	-5.0%	220,099	228,066	-5.5%	-3.5%
	Total Car Sales				54,512	57,697	-5.5%	-5.5%	102,715	106,264	-5.3%	-3.3%
	Total Truck Sales				61,045	63,989	-4.6%	-4.6%	117,384	121,802	-5.6%	-3.6%
	Honda			Total Car Sales	50,646	54,403	-6.9%	-6.9%	95,870	100,244	-6.3%	-4.4%
	Honda			Total Truck Sales	53,942	56,419	-4.4%	-4.4%	104,352	107,756	-5.1%	-3.2%
	Acura			Total Car Sales	3,866	3,294	17.4%	17.4%	6,845	6,020	11.4%	13.7%
	Acura			Total Truck Sales	7,103	7,570	-6.2%	-6.2%	13,032	14,046	-9.1%	-7.2%
	Total Domestic Car Sales				47,688	46,581	2.4%	2.4%	90,155	85,936	2.8%	4.9%
			Honda Division		43,973	43,390	1.3%	1.3%	83,595	80,099	2.2%	4.4%
			Acura Division		3,715	3,191	16.4%	16.4%	6,560	5,837	10.1%	12.4%
	Total Domestic Truck Sales				61,045	63,989	-4.6%	-4.6%	117,384	121,802	-5.6%	-3.6%
			Honda Division		53,942	56,419	-4.4%	-4.4%	104,352	107,756	-5.1%	-3.2%
			Acura Division		7,103	7,570	-6.2%	-6.2%	13,032	14,046	-9.1%	-7.2%
	Total Import Car Sales				6,824	11,116	-38.6%	-38.6%	12,560	20,328	-39.5%	-38.2%
			Honda Division		6,673	11,013	-39.4%	-39.4%	12,275	20,145	-40.3%	-39.1%
			Acura Division		151	103	46.6%	46.6%	285	183	52.6%	55.7%
	Total Import Truck Sales				0	0	0.0%	0.0%	0	0	0.0%	0.0%
			Honda Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
			Acura Division		0	0	0.0%	0.0%	0	0	0.0%	0.0%
MODEL BREAKOUT BY DIVISION
	Honda Division Total				104,588	110,822	-5.6%	-5.6%	200,222	208,000	-5.7%	-3.7%
		* ACCORD			19,753	23,455	-15.8%	-15.8%	37,430	42,991	-14.7%	-12.9%
		* CIVIC			25,816	27,039	-4.5%	-4.5%	49,565	50,134	-3.2%	-1.1%
		CLARITY			1,234	27	4,470.4%	4,470.4%	2,087	69	2,862.9%	2,924.6%
		CR-Z			9	118	-92.4%	-92.4%	17	207	-92.0%	-91.8%
		* FIT			3,834	3,764	1.9%	1.9%	6,771	6,842	-3.1%	-1.0%
		INSIGHT			0	0	0.0%	0.0%	0	1	-100.0%	-100.0%

		CROSSTOUR			0	3	-100.0%	-100.0%	0	3	-100.0%	-100.0%
		* CR-V			25,852	31,898	-19.0%	-19.0%	50,178	61,185	-19.7%	-18.0%
		HR-V			6,791	6,354	6.9%	6.9%	13,050	12,043	6.2%	8.4%
		ODYSSEY			7,034	6,800	3.4%	3.4%	13,134	13,300	-3.3%	-1.2%
		PILOT			12,056	8,099	48.9%	48.9%	23,675	15,279	51.8%	55.0%
		RIDGELINE			2,209	3,265	-32.3%	-32.3%	4,315	5,946	-28.9%	-27.4%

	Acura Division Total				10,969	10,864	1.0%	1.0%	19,877	20,066	-3.0%	-0.9%
		ILX			904	739	22.3%	22.3%	1,560	1,432	6.7%	8.9%
		NSX			17	46	-63.0%	-63.0%	51	96	-48.0%	-46.9%
		RLX / RL			151	103	46.6%	46.6%	285	183	52.6%	55.7%
		TLX			2,794	2,406	16.1%	16.1%	4,949	4,309	12.5%	14.9%

		MDX			3,337	3,541	-5.8%	-5.8%	6,305	6,815	-9.4%	-7.5%
		RDX			3,766	4,029	-6.5%	-6.5%	6,727	7,231	-8.9%	-7.0%

	Selling Days				24	24			49	48
	**** Hybrid				1,572	2,093	-24.9%	-24.9%	2,904	4,013	-29.1%	-27.6%

	* Honda and Acura vehicles are made of domestic & global sourced parts
	** Daily Selling Rate
	**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, Clarity FCV, Clarity PHEV ILX Hybrid, RLX Hybrid, RLX Sport Hybrid, MDX Sport Hybrid and NSX