WASHINGTON, April 20, 2015 /PRNewswire-USNewswire/ -- American Humane Association, the country's first national humane organization and the only one dedicated to protecting both children and animals, doubled the reach of its life-changing and lifesaving work in the most recent 12-month period, while winning multiple awards from top charity watchdog groups for efficiency and transparency, the organization reports in its new annual Compassion Report. The historic American Humane Association now touches some 40,000 lives a minute through innovative and effective programs, prevention services, and outreach designed to ensure the welfare, wellness and well-being of children and animals. The newly published 2015 Compassion Report highlights the steps the organization is taking to create a more humane world for our most vulnerable, and is available by visiting www.AmericanHumane.org or by clicking here.
The reach of American Humane Association's four key program areas has grown remarkably. In just the past four years, the number of U.S. farm animals whose welfare is being ensured under its science-based, independent third-party American Humane Certified™ farm animal welfare program has grown 1,150 percent from 100 million animals in 2011 to well over 1.25 billion animals (1 out of every 8 on the nation's farms and ranches). The response capability of its famed Red Star® Rescue program, which for 100 years has been saving and sheltering animals caught in disasters, has tripled. The iconic "No Animals Were Harmed® program made sure that more than a third of a million (354,959) beloved animal actors in film and television were kept safe and were humanely treated. And its Humane Research and Therapy program worked on groundbreaking studies and efforts to help children with cancer, veterans, military families, and others in need. Our media outreach carrying vital information to protect children and animals created more than 20 billion audience impressions.
Wealth of Awards for Good Stewardship
The organization also received honors and awards from several top charity monitoring services. The American Institute of Philanthropy's CharityWatch named American Humane Association a "Top-Rated Charity" in both the "animals" and "children" categories, joining only a select few of the charities monitored by the service. GuideStar USA, the premier source of nonprofit information, awarded American Humane Association its Gold Level, demonstrating a deep commitment to nonprofit transparency and accountability. These honors join a long and growing list of awards that demonstrate how and why American Humane Association has been able to achieve so many historic firsts over the past 138 years, many of which are now familiar parts of American culture. Three of these milestones are now being celebrated or will soon be celebrated, including:
- The 100th anniversary of our "Be Kind to Animals Week®" (May 3-9), the oldest commemorative week in U.S. history. This May American Humane Association will be launching a major, year-long campaign, "Kindness 100™," to recruit a new generation of animal advocates and tackle the major remaining challenges facing the world's creatures.
- The 75th anniversary of our "No Animals Were Harmed®" program, which has protected millions of animals in filmed entertainment since 1940.
- The 100th anniversary of the Red Star® Rescue program, which began in 1916 rescuing wounded war horses on the battlefields of World War I Europe and which has saved, sheltered and aided millions of animals in disasters. American Humane Association will be seeking to expand this lifesaving program so that wherever, whenever animals are in need, help will be there.
"American Humane Association has been working for 138 years to make major advances for the benefit of children and animals," said Dr. Robin Ganzert, president and CEO of American Humane Association. "With the help of the American public, our dedicated volunteers, and the support of our remarkably generous donors, we are proud to continue this legacy of providing hope, help and compassion to more of those in desperate need than ever before."
About American Humane Association
American Humane Association is the country's first national humane organization and the only one dedicated to protecting both children and animals. Since 1877, American Humane Association has been at the forefront of virtually every major advance in protecting our most vulnerable from cruelty, abuse and neglect. Today we're also leading the way in understanding the human-animal bond and its role in therapy, medicine and society. American Humane Association reaches millions of people every day through groundbreaking research, education, training and services that span a wide network of organizations, agencies and businesses. You can help make a difference, too. Visit American Humane Association at www.americanhumane.org today.
SOURCE American Humane Association