American Industrial Partners Selects ACE Message Manager™ via Salesforce.com's AppExchange

ACE Message Manager™ enables American Industrial Partners to send unlimited emails in seconds through their own Exchange Server & compliance infrastructure

Dreamforce, the world's largest cloud computing and enterprise technology event, invites attendees to connect with customers, partners and employees in entirely new ways with social, mobile and cloud technologies

SAN FRANCISCO - SALESFORCE.COM DREAMFORCE, Sept. 18, 2012 /PRNewswire/ - Tier1CRM today announced American Industrial Partners has deployed ACE Message Manager™, built on the Salesforce Platform, to accelerate its ability to connect with customers in entirely new ways.  ACE Message Manager™ is Tier1CRM's powerful new product which enables Salesforce users to easily send personalized mass-emails using their own email servers.  The announcement was made today at salesforce.com's Dreamforce 2012 in San Francisco. Tier1CRM will be in booth 328 in the Dreamforce Expo.

Built on the Salesforce Platform, the world's leading cloud platform for social and mobile business apps, ACE Message Manager™ is currently available on the AppExchange at http://www.appexchange/.

"Permission-based mass-email is a business-critical function for many of our clients," said Mark Notten, CEO of Tier1CRM.  "A lot of our clients need to send research reports, client statements, or sensitive deal information to their customers.  They need to do that securely within seconds, without limits, and using their own servers, so that logging, email footers and compliance checks are performed as if sent directly from their desktops.  The benefit to our clients is that ACE Message Manager™ allows them to use all the power of Salesforce to create and manage the lists and email templates and use their own infrastructure to send them."

"ACE Message Manager is a fantastic addition to Salesforce that helps us to send unlimited emails in seconds through our own Exchange Server & compliance infrastructure," said Ben DeRosa, Partner, Business Development, American Industrial Partners.  "Our marketing communications are now highly personalized without the look & feel of mass email, which as a private equity firm is very important to us."

• "Companies around the globe are looking to transform their business for the social revolution," said Ron Huddleston, senior vice president, ISV & Channel, salesforce.com. "Partners such as Tier1CRM are leveraging the power of the Salesforce Platform to help customers like American Industrial Partners dramatically change how they connect with customers to drive growth."

The ACE Message Manager™ product simplifies the process of client communications via email and is of particular benefit to Salesforce users who want to leverage their existing email servers to deliver unlimited messages to their clients.  Built to address the compliance and logging needs of Salesforce users in regulated industries such as financial services, insurance and health care, ACE Message Manager™ allows a user to pick a Salesforce email template and deliver it immediately to a list of campaign members using a minimum of clicks.

Dreamforce 2012 is the industry's largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social revolution. With more than 750 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to connect with customers, partners and employees in entirely new ways, under one roof.

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About the Salesforce Platform and the AppExchange
The Salesforce Platform is the world's most trusted and comprehensive cloud platform for building social and mobile cloud apps. It powers Salesforce CRM, more than 2.3 million custom apps built by customers and more than 1,600 apps developed by partners in its ecosystem. Social apps for business built on the Salesforce Platform can be easily distributed and marketed through salesforce.com's AppExchange.

Salesforce, Dreamforce, AppExchange and others are trademarks of salesforce.com, inc.

About Tier1CRM
Tier1CRM Inc. (http://www.Tier1CRM.com/) is a privately held company headquartered in Toronto, Canada. Tier1CRM Inc. provides specialized financial services CRM solutions powered by on-demand industry leading platform-as-a-service Force.com. Tier1CRM's advanced product suite Tier1ACE™, helps its clients to compete more effectively through faster access to relevant information, improved communication and higher levels of workflow automation.

SOURCE Tier1CRM Inc.