American Le Mans Series Reaches Multi-Year Broadcast, Digital Agreement With ESPN and ABC

BRASELTON, Ga., Jan. 3, 2011 /PRNewswire/ -- The American Le Mans Series presented by Tequila Patron announced today a ground-breaking, multi-year broadcast and digital agreement with ESPN that ALMS President/CEO Scott Atherton is calling "a game changer." The innovative deal involves televising the world's premier sports car series over several ESPN programming and media platforms, including ABC, ESPN2 and ESPN3.com. Intersport, an award-winning media and marketing agency, represented the Series in the new television and digital agreement with ESPN.

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The core of the ALMS' new innovative broadcast and digital package will deliver television coverage either on ABC or ESPN2. ABC will feature race telecast coverage on March 20 after the 59th running of the prestigious Mobil 1 Twelve Hours of Sebring presented by Fresh from Florida with remaining ABC broadcasts featuring Road America (August), Baltimore (September) and the season-ending Petit Le Mans (October). ESPN2 will feature the American Le Mans Series in two-hour telecasts from Long Beach (April), Lime Rock and Mosport (July), Mid-Ohio (August) and Mazda Raceway Laguna Seca (September).  All four ABC race telecasts will receive an encore airing on ESPN2 as part of the new agreement.

ABC and the ESPN family of networks will provide a multi-faceted platform to bring the American Le Mans Series presented by Tequila Patron to a significantly larger audience than previous years.  ABC has 100 percent coverage in 115.9 million U.S. households, including more than 230 local affiliates, while ESPN2 is available to 99.7 million homes and is one of the most widely distributed cable broadcast outlets in the United States.

In a U.S. motorsports first, all ALMS races will be carried 'live' in their entirety and fully produced on ESPN3.com with ESPN2 and ABC providing televised coverage on a delayed basis. ESPN3.com – ESPN's signature broadband sports network – will deliver nearly 60 hours of live coverage including 60-minute qualifying shows from each event along with pre- and post-race content.  The ESPN3.com coverage can also be seen worldwide on several of ESPN's global web-based platforms. The network is currently available domestically in more than 65 million households nationwide at no additional cost to users who receive their Internet connection of cable TV video subscription from an affiliated provider. Customers of an affiliated service provider will also be able to watch the Series 'live' via an ESPN3.com pop-off player on americanlemans.com and Xbox LIVE Gold.  

The 2011 ESPN telecast package also includes a two-hour documentary-style broadcast from the inaugural Baltimore Grand Prix in September – a race through the city's inner harbor area – to be produced by Intersport's Emmy-award winning production team. ALMS' association with Intersport began in the 2010 season. Intersport produced two docudrama-style race broadcasts which told the story of the Series' events at Mazda Raceway Laguna Seca and Mid-Ohio, and highlighted its many storylines and colorful personalities.  

ESPN provides a multi-faceted platform for the American Le Mans Series allowing it to garner a significantly larger audience. Recognized as the worldwide leader in sports, ESPN is the No. 1 brand in sports media and trails only the NFL, Nike and the NBA as the top overall sports brand. More than 100 million people each week engage with at least one ESPN property including ESPN.com and ESPN Radio.  ESPN3.com features more than 3,500 live events annually and is available in 90 percent of U.S. broadband households. Other noteworthy sporting events telecast by ESPN3 include The Masters, Major League Baseball, NBA, The French Open, NCAA football and basketball games, the U.S. Open and World Cup soccer.

SOURCE American Le Mans Series