American Lorain Corporation Retains HC International, Inc. as Corporate Communications Advisor

Jan 27, 2010, 08:00 ET from American Lorain Corporation

JUNAN COUNTY, China, Jan. 27 /PRNewswire-Asia-FirstCall/ -- American Lorain Corporation (NYSE AMEX: ALN) ("American Lorain" or the "Company"), an international processed snack foods company based in Shandong Province, People's Republic of China ("PRC"), today announced that it has retained HC International, Inc. ("HC International") as its strategic investor relations advisor to assist the Company in broadening its presence in the financial markets while helping investors gain a better understanding of American Lorain's core business and financial attributes. Matthew Hayden, John Mattio, and the rest of the HC International team will be advising the Company in all facets of corporate and financial communications.

"The team at HC International is well-respected and has a proven track record of representing successful China-based, U.S.-listed companies. This year, we will initiate a more intense effort to increase and improve communications with our investor base. We have selected HC International to provide us with strategic investor relations services," said Chairman Mr. Si Chen of American Lorain. "We are confident that HC International will enable us to more proactively communicate our business model, growth strategy and competitive advantages to the investment community and convey our value proposition and business strategy to a wider audience, while providing a greater level of corporate transparency to shareholder and public investors alike."

About HC International, Inc.

HC International, Inc. is a China information resource for institutional investors, hedge funds, independent portfolio managers, buy and sell-side analysts, small to large retail brokerage firms and accredited individual investors. HC International will leverage its recognized investment community relationships to help capitalize on their clients' key business attributes, while helping management to articulate its future growth opportunities. Additionally, the firm will extend their clients' investor awareness programs, shareholder communications and coordinate introductions to key industry and sell-side analysts as part of a comprehensive IR program.

About American Lorain Corporation

American Lorain Corporation is a Nevada corporation that develops, manufactures and sells various food products. The Company's products include chestnut products, convenience food products and frozen, canned and bulk food products. The Company currently sells over 234 products to 26 provinces and administrative regions in China as well as to 42 foreign countries. The Company operates through its four direct and indirect subsidiaries and one leased factory located in China. For further information about American Lorain Corporation, please visit the Company's website at http://www.americanlorain.com .

Forward-looking statements:

Statements contained herein that relate to the Company's future performance, including statements with respect to forecasted revenues, margins, cash generation and capital expenditures are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements involve a number of risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance or achievements to differ materially from those anticipated. Such statements are based on current expectations only, and are subject to certain risks, uncertainties and assumptions. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. Among the factors that could cause actual results to materially differ include: general business and economic conditions, particularly the current downturn in the worldwide economy; our ability to obtain adequate supplies of raw materials; our ability to manage our expansion strategy; changes in foreign currency exchange rates; government regulation; difficulties in new product development; changing consumer tastes in disparate markets worldwide and our ability to address those changes; our ability to attract and retain highly qualified personnel; and other factors affecting our operations that are set forth in our Annual Report on Form 10-K for the year ended December 31, 2008 filed with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward- looking statements, whether as a result of new information, future events or otherwise.

    For more information, please contact:

    At the company:
     American Lorain Corporation
     Alan Jin, CFO
     Tel:   +86-539-731-7959
     Email: alanjin@americanlorain.com
     Web:   http://www.americanlorain.com

    Investor relations:
     John Mattio, SVP
     HC International, New York
     Tel:   +1-203-616-5144
     Email: john.mattio@hcinternational.net
     Web:   http://www.hcinternational.net

SOURCE American Lorain Corporation



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