SAN JOSE, Calif., March 21, 2012 /PRNewswire/ -- mADtivity, the next generation mobile advertising network, which provides highly targeted, just-in-time, mobile advertising for small and medium sized businesses, announced that David Reibstein, William Stewart Woodside Professor of Marketing at The Wharton School of Business and Chairman-elect of the Board of the American Marketing Association, has joined the Board of Directors of mADtivity, Inc. Professor Reibstein brings over 30 years of marketing and entrepreneurial experience to mADtivity. mADtivity's CEO and Co-Founder, Stan Weitzman, says that "David Reibstein is exactly the caliber of talent that we need on our board. He was a co-founder and board member of Bizrate.com, and succeeded in getting them funded. We are honored to have him join our team."
As a director, he will manage and advise the mADtivity board and management team. As former Executive Director of the Marketing Science Institute, Professor Reibstein consults extensively with companies worldwide, in many industries, including GE, HP, Pfizer, British Airways, Johnson & Johnson, Rohm and Haas, and others.
His research focuses on competitive marketing strategies, marketing metrics, and product line decisions, among other issues. Most recently, his research addresses competitors' reactions to marketing actions, offering companies insight into ways to anticipate these reactions and use them as a part of strategizing. His marketing metrics work has focused on linking marketing metrics to financial consequences resulting in his most recent book, entitled Marketing Metrics: 50+ Measures Every Manager Should Master.
His research has been published in top-tier academic journals including Marketing Science, Journal of Marketing Research, and the International Journal of Research in Marketing.
He has distinguished himself not only in the market place, but in academics as well, as an award-winning teacher who has been honored with more than 30 teaching awards. He has also been very involved in corporate and public sector leadership, 2003-2007. Board of Directors, And1, 1993-2006; Co-founder and Board of Directors, Bizrate.com, 1996-2006; Board of Directors, Co-founder - Advanced Competitive Strategies; Board of Directors, American Marketing Association, 2007 to present; Member, Charles Coolidge Parlin Board of Governors, 2007 to present.
mADtivity, Inc., a Delaware Corporation, is privately held and is developing a unique mobile advertising network, which matches advertisers, local Small and Medium-Sized Businesses, with smartphone users.
SOURCE mADtivity, Inc.