NEW YORK, Aug. 11, 2017 /PRNewswire/ – American Media, Inc. (AMI) today announced that it was further building on its recent investment in Men's Journal by increasing the brand's print circulation to 1.25 million, a 66% increase as current readers of Men's Journal and Men's Fitness will be receiving Men's Journal beginning with the November issue. The integration is part of a broader strategic investment in Men's Journal that also includes a frequency increase to 12 issues per year and enhancements in both the print and digital products. The brands will continue to maintain separate digital destinations at mensjournal.com and mensfitness.com.
"It's clear, as evidenced by numerous third party research studies, that today's affluent men are looking for, and eager to invest in, curated experiences and adventures," said Men's Journal Chief Revenue Officer Jay Gallagher. "AMI believes that Men's Journal is well-positioned to meet these consumer demands by extending our national footprint and deepening our authority in this space with the addition of even more world-class editorial and the significant improvements in paper quality and trim size, so that we can continue to build on our position as the only destination for adventurous men."
The increase in circulation positions Men's Journal as a leading brand in the men's lifestyle category. In addition to the increased reach, the print edition will feature nearly 50 additional pages of editorial content beginning with the November issue. The additional editorial will build upon the brand's expertise in adventure, travel and gear, and additional fitness content from Men's Fitness, while delivering the trusted and respected storytelling the brand has developed over the last 25 years.
"Today's man doesn't waste time and is more discerning in how he spends it than ever before," said Men's Journal Chief Content Officer Greg Emmanuel. "Making the upgrades in content, scale, and quality underscores that AMI and Men's Journal, unlike anyone else in the industry, are willing to make investments to deliver on what today's men need most."
In addition MensJournal.com will also be introducing new products and experiences in the coming months including proprietary ad technologies built on engagement metrics, increased targeting capabilities, and an OTT experience in 2018.
AMI also announced that digital investments would be made in Men's Fitness as the brand shifts to a digital-first strategy. The brand's website, MensFitness.com, will continue to build on its recent growth further establishing itself as the leading online fitness destination for performance-driven men. With more than 10 million monthly unique visitors MensFitness.com will be the home for editorial platforms and franchises like its annual Game Changers editorial program. The brand will also be introducing the Ultimate Athlete event experience in 2018.
About American Media, Inc.
American Media, Inc. (AMI) owns and operates the leading print and digital celebrity and active lifestyle media brands in the United States. AMI's titles include Us Weekly, OK!, Star, Men's Journal, Men's Fitness, Muscle & Fitness, Flex, Mr. Olympia Contest, National Enquirer and other celebrity titles. AMI also manages 12 different digital sites including Usmagazine.com, OKmagazine.com, RadarOnline.com, MensJournal.com, MensFitness.com, MuscleandFitness.com and other digital and social properties. AMI's magazines have a combined total circulation of 5.6+ million and reach more than 51 million men and women each month. AMI's digital properties reach approximately 65 million unique visitors monthly.
SOURCE American Media, Inc.