NEW YORK, April 27, 2011 /PRNewswire/ -- AMI Chairman, President and CEO, David J. Pecker, announced today that a new sales and marketing strategy has been implemented to better serve the Detroit advertising community. This allows specific individuals to focus on AMI's key categories, celebrity and health & fitness, while also enabling them to work together to create integrated programs, which combine all of these assets.
Christine Schultz will continue to serve as the sales representative for AMI's Women's Active Lifestyle Network, made up of Shape, Fit Pregnancy and Natural Health.
Susan Webber, who played an integral role in the re-launch of Star as a glossy, has rejoined the company to focus her sales efforts on the celebrity category including Star, Radar Online and Country Weekly, as well as the properties AMI manages through its Publishing Services division. These titles include TV Guide and Soap Opera Digest, among others.
In addition, the company has also retained Paul Mallon Media, a sales and marketing firm, which will represent its Men's Active Lifestyle brands including Men's Fitness, Muscle & Fitness and Flex, in the Detroit market. The firm's principal, Paul Mallon, has a proven track record representing major automotive accounts for over 25 years from both a sales and marketing standpoint. His unparalleled experience makes Mallon and his firm the ideal fit for AMI.
Mr. Pecker commented, "Detroit, has always been, and continues to be a critical marketplace for American Media. By increasing our coverage here, we will be able to deliver the quality service and customized programs that the marketplace demands and deserves."
Jeff Vogel, who served as AMI's National Automotive Sales Director, has left the company to pursue other opportunities.
For more information:
Women's Active Lifestyle Network: Diane Newman firstname.lastname@example.org 212.545.4841
Men's Active Lifestyle: Chris Scardino email@example.com 212.545.4876
Celebrity: David Jackson firstname.lastname@example.org 212.743.6523
About American Media, Inc.
American Media, Inc. is the leading publisher of celebrity journalism and health and fitness magazines in the U.S. These include Star, Shape, Men's Fitness, Fit Pregnancy, Natural Health, and The National Enquirer. In addition to print properties, AMI manages 14 different web sites. The company also owns Distribution Services, Inc., the country's #1 in-store magazine merchandising company.
SOURCE American Media, Inc.