American Solar Direct Ready to Serve DWP Customers

Leasing remains an attractive financing option in spite of lower incentive

Sep 13, 2011, 11:15 ET from THE WOLCOTT COMPANY

SANTA MONICA, Calif., Sept. 13, 2011 /PRNewswire/ -- American Solar Direct (ASD), a leading residential solar provider in California, announced today that it is committed to assisting Los Angeles Department of Water and Power customers secure their solar independence under the city's revamped incentive program.

As a full-service solar company with convenient office locations and knowledgeable solar consultants and installers, ASD provides DWP customers with a range of leasing or purchasing options and a complete analysis of their solar opportunity. ASD assists customers in their journey to reduce the burden of high electric bills.  Company officials encouraged DWP customers not to wait if they are thinking about installing solar panels.

"As we have seen, solar incentives can disappear.  Although the DWP rebate is smaller, solar remains a wise and affordable investment for the long-term because one thing that won't disappear is an electricity bill," said ASD President Ravi Thuraisingham.  

With offices in Santa Monica, Woodland Hills, West Covina and Irvine, ASD has already helped hundreds of customers go solar throughout Southern California. "Customers have found that leasing is a great option because it means little up-front cost to install solar panels on their roofs," Thuraisingham said.  Although the new DWP solar incentive has changed, leasing remains an affordable solution to high electric bills for homeowners.

"With DWP's renewed commitment to providing solar incentives, we've already seen more interest from homeowners. We are here to answer their questions and help them realize the benefits of solar," Thuraisingham said. "American Solar Direct's distinction in the marketplace is our competitive pricing, our professional installations and our customer care.  We go to great lengths to go to the public to inform them about all aspects of residential solar."

About American Solar Direct

American Solar Direct is a full-service solar provider, offering affordable solar system leases as well as purchase agreements. American Solar Direct includes design, permitting, installation, and project management services in each flat rate contract. Through its fixed rate solar lease program, ASD offers homeowners the ability to generate their own clean, renewable power and take control of their electricity prices.

Homeowners interested in solar power may contact ASD at 855-SOLAR55 (or 888-825-1856) to get started with a free, no-obligation in-home analysis. Job candidates may view our current openings at

For more information, contact