American Trucking Associations Announces Mike Russell 'Good Stuff' Trucking Image Award Winners

Oct 20, 2010, 18:50 ET from American Trucking Associations

Qualcomm Incorporated First Time Sponsor of Image Award

ARLINGTON, Va., Oct. 20 /PRNewswire-USNewswire/ -- The American Trucking Associations (ATA) today announced winners of the fourth annual Mike Russell "Good stuff" Trucking Image Award at its annual Management Conference & Exhibition held this year in Phoenix, Ariz.



This year's award, sponsored by Qualcomm Incorporated, marks the highest participation yet, with over 100 nominations.  

Three recipients were named this year, with UPS winning the motor carrier award; Michelin North America winning the industry supplier award; and the Florida Trucking Association winning the state association award.

"We are pleased to recognize these three industry leaders," said ATA President and CEO Bill Graves.  "Their efforts in enhancing and promoting the positive image of the trucking industry are significant."

The UPS media campaign highlighted their safe professional drivers across the U.S. and not only showed that there is a face behind the wheel, but why the industry is essential.  

Michelin North America's campaign focused on the industry's sustainability efforts and what the industry is doing to improve safety, as well as their support and involvement in the ATA Share the Road program.  

And lastly, the Florida Trucking Association's campaigns focused on the state legislature, professional drivers, the teen population, the state's safety record, and the future of the highway program.  

"We are honored to be sponsoring the ATA's Mike Russell 'Good Stuff' Image Awards," stated Norm Ellis, vice president of sales, services and marketing for Qualcomm Enterprise Services. "It is our pleasure to participate in recognizing those who have helped elevate the visibility and image of our industry through their outstanding contributions and leadership."

The award honors those that creatively generate positive awareness of the trucking industry. Submissions were evaluated by an impartial panel of judges based on creativity, execution and reach/impact. The award is named in honor of the late Mike Russell, a trucking industry supporter and media official who helped develop the "Good stuff. Trucks Bring It." campaign as vice president of Public Affairs for the American Trucking Associations.

"Good stuff. Trucks Bring It." is an industry-wide campaign aimed at improving the image of trucking. By emphasizing the relevance of trucking to all aspects of American society, the image campaign presents the public with a positive, modern image of the professional driver and industry. Everything we use comes by truck. "Trucks bring It" is how the industry informs the public of its importance.

The American Trucking Associations is the largest national trade association for the trucking industry. Through a federation of other trucking groups, industry-related conferences, and its 50 affiliated state trucking associations, ATA represents more than 37,000 members covering every type of motor carrier in the United States.

SOURCE American Trucking Associations