-- Obama's likeability rating increases among all parties after speech --
FLEMINGTON, N.J., Jan. 28 /PRNewswire-USNewswire/ -- Results of a national study among 1,050 self-reported Democrats, Republicans and Independents revealed that favorability for the President's plans for health care, the economy, and foreign policy increased among all political parties after viewing President Obama's State of the Union Address.
HCD Research conducted the study using its mediacurves.com website earlier this evening to obtain Americans' "level of favorability" regarding the president's plans for critical issues including the U.S. economy, health care and foreign policy. To view detailed results go to www.mediacurves.com.
After the speech, President Obama's likeability ratings increased among all parties, with Democrats giving him an average likeability score of 6.2; Republicans giving him an average likeability score of 4.0; and Independents giving him an average likeability score of 5.1. In addition, the percentage of respondents who indicated that they would vote for Barack Obama if he ran for a second term increased among all parties.
Among the findings:
Are you in favor of President Barack Obama's plans for the future on the following issues? BEFORE ADDRESS Democrats Republicans Independents Yes No Yes No Yes No Health Care 75% 25% 10% 90% 41% 59% U.S. Economy 80% 20% 13% 87% 45% 55% Foreign Policy 75% 25% 24% 76% 47% 53% AFTER ADDRESS Democrats Republicans Independents Yes No Yes No Yes No Health Care 83% 17% 18% 82% 47% 53% U.S. Economy 90% 10% 27% 73% 58% 42% Foreign Policy 87% 13% 29% 71% 57% 43% Would you vote for Barack Obama if he ran for a second term as President? Democrats Republicans Independents Before After Before After Before After Yes 77% 86% 9% 14% 43% 52% No 23% 14% 91% 86% 57% 48% Please rate President Barack Obama on the following attributes where 1 represents "Not at all strong in this attribute" and 7 represents "Extremely strong in this attribute." LIKEABILITY Mean Before Mean After Democrats 5.9 6.2 Republicans 3.9 4.0 Independents 5.0 5.1
HCD Research is a marketing and communications research company headquartered in Flemington, NJ. The company's services include traditional and web-based research. For additional information on HCD Research, access the company's web site at www.hcdi.net or call HCD Research at 908-788-9393. MediaCurves.com® (www.mediacurves.com) is a media measurement website that provides the media and general public with a venue to view Americans' perceptions of popular and controversial media events and advertisements.
SOURCE HCD Research, Inc.