NEW YORK, Oct. 5, 2016 /PRNewswire/ -- Contrary to some manufacturers claiming 2016 as 'the year of VR', Americans may be surprised with such a technology, a new Reportlinker Insight surveysays.
Recent Augmented Reality updates
1. Playstation VR release date: October 13th
2. October 4 event for Google new release: Daydream VR
3. Launch of HTC's VR app store.
4. Google's events in NYC featuring its Daydream VR platform from October through December.
Reportlinker Insight published a survey to answer 3 questions :
1. Considering the big investments made for VR headsets, is there a real echo for consumers?
2. What's the feedback of their experience? What improvements can be made to completely satisfy the consumer and to enlarge its adoption?
3. What is the purchase intent for these VR devices?
1. A disconnect exists between public's VR views and marketers' enthusiasm
a. Half of respondents are unable to name a VR brand.
b. However, more than seven in ten of respondents have a positive attitude toward VR, when explained.
2. Technology new to most, but users give it solid marks
a. Those who have tried a VR gave a score of B for the general experience (6.9/10 of overall satisfaction score)
b. The realism, the high-quality interface and the immersive potential were the most impressive elements of the experience.
3. Mainstream VR acceptance and willingness to spend are lacking
a. The majority of respondents (55%) who have never tried a VR device are not interested in taking a test drive with the headset.
b. When it comes to cost, the majority of respondents would be unwilling to spend more than $300 for a headset.
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About Reportlinker Insight
Reportlinker Insight combines analysis and exclusive investigations.
We cover innovations, social and economics megatrends to understand the world of tomorrow.
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