Americans Still Prefer Paper Coupons
85% of Americans Use Coupons at Least Occasionally
85% of Americans Use Coupons at Least Occasionally
AUSTIN, Texas, Nov. 2, 2015 /PRNewswire/ -- Despite all of the technology available to today's consumers, Americans still prefer paper coupons, according to a new CreditCards.com report.
"Dead trees aren't dead when it comes to coupons," said Matt Schulz, CreditCards.com's senior industry analyst. "Plenty of Americans are still opening their snail mail and reading the Sunday paper. I expect paper coupons to lose some market share, though, as consumers and brands get even more comfortable using them electronically."
In fact, 42% of credit/debit cardholders would prefer to have discounts automatically applied to their payment cards, the CreditCards.com survey found. 29% aren't sure and only 27% are opposed. American Express, Discover and Bank of America are among those offering these so-called card-linked offers.
"With the holiday travel and shopping seasons upon us, consumers shouldn't ignore these opportunities to save money and earn more rewards," Schulz added. "These can be great benefits people don't even know they have."
More information is available here:
http://www.creditcards.com/credit-card-news/card-linked-offers.php
CreditCards.com commissioned GfK Custom Research North America to survey 1,000 American adults regarding their coupon habits.
About CreditCards.com:
CreditCards.com, named a "Best Site for Managing Your Credit" by MSN Money, is a leading online credit card marketplace, bringing consumers and credit card issuers together. At its free website, consumers can compare hundreds of credit card offers from America's leading issuers and banks and apply securely, online. CreditCards.com is also a destination site for consumers wanting to learn more about credit cards. Offering advice, news, features, statistics and tools, CreditCards.com helps consumers make smart choices about credit cards. In 2014, over 22 million unique visitors used CreditCards.com to find the right credit card to suit their needs.
For More Information:
Ted Rossman
Public Relations Director
[email protected]
917-368-8635
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SOURCE CreditCards.com
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