America's Buzzing with the Launch of TROJAN® VIBRATIONS

PRINCETON, N.J., Sept. 28 /PRNewswire/ -- Trojan®, one of the leading brands of sexual health products in the U.S., is giving American women and men a reason to spend more time in their bedrooms with the launch of TROJAN® VIBRATIONS, a new line of high quality vibrators with pleasure-enhancing, high-performance features.  Powerful with soft textures and designed with a woman's body in mind, the first product, Trojan® Vibrating Tri-Phoria™, is the result of extensive consumer research and is helping women and men reach new sexual heights.

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(Photo: http://photos.prnewswire.com/prnh/20100928/MM60607 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100928/MM60607 )

According to the Center for Sexual Health Promotion at Indiana University, the majority of American women (53 percent) and a growing number of American men (45 percent) have used a vibrator(i). Trojan®, a trusted brand for over 90 years, is taking the next logical step in the evolution of sexual health: combining rigorous research and development with innovative design to offer hand-held vibrators that will ultimately be accessible at mainstream retail.

Vibrating Tri-Phoria™ is now available online at http://TrojanVibrations.com. It is the first product in an extended line of vibrators from the maker of Trojan® condoms that will be made available at select drugstores and mass merchandisers throughout 2011.

"We've built a better vibrator for women and men to enjoy," said Jim Daniels, vice president of marketing for Trojan®.  "We did our homework and we listened to our consumers. We know that women and men want trusted and reliable pleasure products, and our world-class R&D team responded with a pioneering line of vibrators that will up the pleasure quotient during sex and add some adventure and fun to America's bedrooms."

Round-the-Clock Pleasure: 24 Sensations for a Buzz-worthy Boudoir

Vibrating Tri-Phoria™ is like 3-vibrators-in-1 and comes with three high quality, interchangeable tips offering users a variety of sensations including the feelings of firm pressure, tongue-like flickering and focused stimulation. With eight different settings including five speeds and three varying pulse patterns, Vibrating Tri-Phoria™ offers 24 unique sensations for women and men.

And the Survey Says... Americans Want and Need Good Vibes

Living a fulfilling life includes having a healthy sex life -- and we now have powerful sexual health data that confirms it. The largest survey of vibrator use among American women and men ever conducted, led by researchers at the highly-esteemed Center for Sexual Health Promotion at Indiana University in partnership with Church & Dwight, Co., Inc., the maker of Trojan®, found that vibrators can be a critical tool for sexual health.  In a nationally representative study among women and men, the Center for Sexual Health Promotion found that couples are using and embracing vibrators more than ever before.(ii)  An overwhelming majority of women (93 percent) who have used a vibrator in their lifetime say their partner likes that they use a vibrator and 80 percent of female vibrator users claim they use vibrators with their partners.(iii)

Ninety-four percent of women who have used vibrators have reported pleasurable feelings which may lead to orgasm, and not surprisingly, women who are sexually satisfied have better overall well-being than those who are not. (iv)

"Couples have an increasing number of opportunities to enhance their sexual health and to enjoy their sexuality," said Debby Herbenick, associate director at the Center for Sexual Health Promotion at Indiana University and author of Because It Feels Good: A Woman's Guide to Sexual Pleasure and Satisfaction. "Vibrators have become more mainstream and couples are using vibrators to enhance their sexual experience and, in turn, their overall relationship."

More than nine in 10 women (95 percent) who use vibrators agree that they are part of a healthy sex life(v), and the majority of participants (even those who had never used a vibrator) agreed with positive statements about women's vibrator use, indicating an openness and acceptance of it among American women and men(vi).

Said Daniels, "The Trojan® brand has been in the business of pleasure for many years and, with the introduction of TROJAN® VIBRATIONS we'll continue to help make the sexual journeys of women and men happy, fun, safe and fulfilling. The launch of TROJAN® VIBRATIONS is not only about high-quality vibrator products -- it's also about furthering the conversation around women and men buying vibrators whenever and wherever they please. That's the power of pleasure -- and we're committed to sharing it."

About Trojan®

Trojan® is a leading brand of sexual health products in the U.S. and has been a trusted brand for over 90 years.  We are committed to growing the business of pleasure by offering American men and women a wide variety of condoms and vibrating products.

TROJAN® VIBRATIONS

TROJAN® VIBRATIONS is a line of high quality vibrators and vibrating rings that help users enhance their sexual pleasure.  This premium line of products offers unique features including multiple speeds, pleasurable pulse patterns in a variety of sizes and sensual designs to accommodate an individual's personal preferences.  For more information, visit www.TrojanVibrations.com.  

TROJAN® Brand Condoms

TROJAN® Brand Condoms are America's #1 condom. TROJAN® Brand Latex Condoms are made from premium quality latex to help reduce the risk of unwanted pregnancy and sexually transmitted infections. Every condom is electronically tested to help ensure reliability. There are over 29 varieties of TROJAN® Brand Condoms. More Americans trust the TROJAN® brand than any other condom.

For more information, visit

www.TrojanCondoms.com.

SOURCE Trojan(R)