America's Favorite Dogs... "Celebrity" Dogs That is - E-Score Reveals Nation's Most-Liked Canine Characters

Dug from Up is "top dog" with both adults and kids

Aug 20, 2015, 07:35 ET from E-Score

LOS ANGELES, Aug. 20, 2015 /PRNewswire/ -- With the "dog days" of summer upon us, and just ahead of National Dog Day (Aug. 26), E-Score couldn't help but honor our most popular pets in the eyes of TV viewers and movie-goers. The research firm polled kids and adults to find the country's favorite canine entertainment characters.  Most liked dog with both groups is Dug from the film Up.

Following is a ranking of America's most-liked canine entertainment characters by the percentage of consumers who ranked them as "Appealing":

Top Dogs - ADULTS (13-49)



Top Dogs - KIDS (6-12)









1.

Dug (Up)

81%



1.

Dug (Up)

86%

2.

Snoopy

71%



2.

Scooby-Doo

74%

3.

Scooby-Doo

70%



3.

Snoopy

71%

4.

Brian Griffin (Family Guy)

64%



4.

Pongo (101 Dalmatians)

71%

5.

Gromit

63%



5.

Buddies

71%

6.

Tramp

61%



6.

Pluto

64%

7.

Pluto

60%



7.

Tramp

64%

8.

Lady

59%



8.

Goofy

63%

9.

Underdog

59%



9.

Lady

62%

10.

Goofy

58%



10.

Jake (Adventure Time)

61%

11.

Toto

58%



11.

Courage the Cowardly Dog

61%

12.

Lassie

58%



12.

Marmaduke

58%

13.

Clifford the Big Red Dog

57%



13.

Clifford the Big Red Dog

42%

14.

Beethoven the Dog

57%



14.

Rowlf (Muppets)

42%

15.

Pongo (101 Dalmatians)

56%



15.

Blue (Blue's Clues)

36%













Average Appeal - All Characters = 53%


Average Appeal - All Characters = 60%


Average Appeal - All Celebrities = 50%


Average Appeal - All Celebrities = 50%






Source: E-Score Character 2015


Source: E-Score Character Kids 2015


 

"People have such a connection to animal characters of all kinds, and dogs especially register very highly in our character database.  In many cases, celebrity dogs rank higher in popularity than many of their human counterparts," says Gerry Philpott, President/CEO.  "These canine characters have made us laugh, cry and many kids describe these characters simply as 'Good Friends.'"

Along with appeal and awareness, E-Score also measures 37 different individual attributes for each character. Attribute scores can reveal what it is about a character that makes it appealing. The top attributes associated with these dogs are "A Good Friend" (for kids 6-12) and "Funny" for both kids and adults alike.

National Dog Day was founded in 2004 to call more attention to animal rescues and adoptions.  #NationalDogDay

Methodology:

E-Score drew the information from their database of more than 4,000 characters from film, television, publishing, advertising and gaming, with 10+ years of history and trends.

Each E-Score survey is conducted among 1,500 persons (500 for kids) with general representation across income, age, education and geographic demographics to represent a cross-section of the U.S. population.

E-Score is a product of E-Poll Market Research, a full-service consumer research company that provides quantitative and qualitative research to media, entertainment and Fortune 1,000 companies. E-Poll was founded in 1997 and is headquartered in Los Angeles. More information is available at www.epollresearch.com.

Contact:

Randy Parker


E-Poll Market Research


818-995-4960 x25


rparker@epoll.com

 

SOURCE E-Score



RELATED LINKS

https://www.epollresearch.com