America's Ideas Spur Refreshing Change Nationwide in 2010

Over 61 Million Votes Cast in the Pepsi Refresh Project for Ideas That Better Communities

Dec 22, 2010, 16:36 ET from Pepsi

PURCHASE, N.Y., Dec. 16, 2010 /PRNewswire/ -- In 2010, Pepsi proved that anyone anywhere can motivate and inspire Americans to move the world forward. Since February, all 50 states have participated by voting in the Pepsi Refresh Project. With over 61 million votes cast via www.refresheverything.com, the Pepsi Refresh Project is on track to award more than $20 million in grants to over 400 ideas in 2010.

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"The findings of our Pepsi Optimism Project survey rang true," said Jill Beraud, chief marketing officer of PepsiCo Americas Beverages. "The people that generate the best ideas are those we surround ourselves with every day -- not celebrities or politicians. The Pepsi Refresh Project has proven that it is your friends, neighbors and family who inspire and generate ideas that make communities better."

Here's a look at what this year's Pepsi Refresh grantees have accomplished, from building playgrounds in communities across the U.S., to providing instruments to students, to supporting energy efficiency installations:

  • 26 Parks and playgrounds that have been built or improved
  • 30 Prom outfits that have been donated to high school seniors who could not afford them
  • 50 States that have voted for ideas in the Pepsi Refresh Project
  • 54 Schools that have been improved
  • 159 iPods/Smartboards that have been installed in classrooms
  • 3,800 Animals that have been saved or treated
  • 4,500 Donations in dollars raised in addition to Pepsi Refresh Project funding
  • 23,000 Volunteers involved in the Project
  • 1,000 Pajamas that have been donated to those in need
  • 123,332 Miles grantees have traveled by foot, bike and skate on Pepsi Refresh Project-funded action trips
  • One million People impacted by grantees over the course of the Pepsi Refresh Project
  • 3.2 million Dollars of additional funding leveraged

In addition to the ideas realized above, there are 133 projects underway that would otherwise have been scaled back, or nonexistent.  The final round of 2010 ideas will be up for voting at www.refresheverything.com in January 2011. The first round of submissions in the 2011 program will be accepted starting March 1.  

"We're looking forward to continuing and expanding the Pepsi Refresh Project in new directions. We've asked all our fans on Facebook to share their thoughts on what matters most and to provide us with ideas on how to improve the program for 2011.  These insights have helped us shape the program next year.

The Pepsi Refresh Project can be found at www.refresheverything.com, on Facebook at http://www.facebook.com/refresheverything or on Twitter, @Pepsi or #pepsirefresh.  Refreshingeverything.com has received more than 1.6 million comments to date.

About The Pepsi Refresh Project

In an effort to support those who generate innovative, optimistic ideas, the Pepsi Refresh Project awarded more than $20 million in 2010 to move communities forward. Each month, Pepsi awarded up to $1.3 million in grants through www.refresheverything.com to the ideas with the most votes. Pepsi accepted up to 1,000 new ideas every month and the public decided who won. The newest round of ideas was launched on December 1 and the final round of ideas will be posted on January 3. In addition, the Pepsi Refresh Project awarded auxiliary grants through program partners.

The Pepsi Refresh Project is an evolution of the Refresh Everything initiative Pepsi launched in 2009, which showed the brand as an optimistic catalyst for idea creation, leading to an ever-refreshing world. Pepsi funded projects that made a difference in six categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education.

About PepsiCo

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $60 billion in revenue, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

SOURCE Pepsi



RELATED LINKS

http://www.refresheverything.com