America's Naughty Little Secret: Nine Out of 10 Americans Get Too Much (Salt)

OMAHA, Neb., July 20, 2017 /PRNewswire/ -- Salt for Life® announced the launch of the new, eye-catching, "Practice Safe Salt" campaign to educate consumers about the importance of reducing sodium consumption, while still engaging in the pleasurable behavior in a healthier way. Salt is one of the most used cooking ingredients in the world and it's easy to do it without even thinking about the risks. Just like sex, it's important to educate, discuss and take the necessary precautions to avoid health risks. The campaign, led by NuTek Food Science, the parent company of Salt for Life®, provides consumers with tools and resources to understand the health benefits of sodium replacement in the diet through an interactive and engaging new website: www.PracticeSafeSalt.com.

"NuTek has been at the forefront of sodium reduction & replacement since 2012," said Tom Manuel, Chairman and Chief Executive Officer, NuTek Food Science, LLC. "We are proud to continue that contribution with our 'Practice Safe Salt' campaign as a part of a larger conversation on sodium reduction and potassium consumption."

Americans are consuming nearly 50 percent too much sodium, putting them at greater risk for cardiovascular disease and other serious health problems. Key sodium and potassium facts:

• Too Much of a Good Thing…: The 2015-2020 Dietary Guidelines for Americans recommend limiting sodium to less than 2,300 milligrams a day. The average American consumes about 3,400 milligrams of sodium.
• …Leads to Real Health Problems: Research done by the American Heart Association claims that for the estimated one in three Americans who will develop high blood pressure, a high sodium diet may be to blame. This puts consumers at greater risk for stroke, heart failure, osteoporosis, stomach cancer, kidney disease and many other health-related issues. 
• Hidden (Salt) Affairs: Americans get most of their sodium—roughly 75 percent—from processed foods and eating outside the home, in often unsuspecting, hidden places. Six in 10 Americans ate dinner out at least once in the last seven days; Americans eat out five times a week on average.
• Practicing Safe Salt = Saving Lives: Experts estimate that we could save 280,000 lives in the United States if we lowered the average daily sodium intake by 40 percent for the next 10 years. And that's simply because lowering blood pressure protects the heart and the overall cardiovascular system.
• Practicing Safe Salt = Saving Money:  Experts estimate that nearly $24 billion in healthcare costs could be saved annually by reducing the average American's sodium consumption by 33%. It is estimated that California alone could save more than $2.4 billion annually.  
• Getting More of the Good Stuff: The average American consumes approximately 2,600 milligrams of potassium each day—only 55 percent of the potassium they need. The FDA recommends a daily consumption target of 4,700 milligrams of potassium a day, and defines potassium as "a nutrient of need." People who lower sodium intake and increase potassium intake benefit from having lower blood pressure and reduce their risk for other serious health problems.

Consumers today crave transparency; the "Practice Safe Salt" campaign seeks to tell the naked truth about a salty diet and help Americans understand the benefits of consuming less sodium and more blood pressure-lowering potassium. NuTek Food Science has developed an exciting portfolio of products under the Salt for Life® brand which provide an alternative salt for home cooking and restaurant use that offers unprecedented levels of sodium reduction and potassium enrichment while maintaining the same great taste consumers demand. By practicing safe salt with Salt for Life®, consumers can enjoy a harmless flirtation with the seasoning rather than a dependent relationship, and a healthier lifestyle.

"Our mission with the 'Practice Safe Salt' campaign is to drive greater awareness to the benefits of reducing sodium and increasing potassium, and that improved nutrition can be achieved without sacrificing taste," said Brian Boor, President & Chief Operating Officer, NuTek Food Science, LLC. "We've done extensive product development work and consumer taste tests to create a portfolio of Salt for Life® products that appeal to both the most discerning consumers and restaurant chefs alike."

To test your "safe salt" knowledge, learn more about practicing safe salt in "Salt Ed" and take the Safe Salt Promise, visit: www.PracticeSafeSalt.com.

About Salt for Life® and NuTek Food Science
Salt for Life®, a brand of NuTek Food Science, is a revolutionary and naturally sourced alternative salt, containing potassium, that delivers improved nutrition through unprecedented levels of sodium reduction and potassium enrichment with no compromise in taste. As Americans substantially over-consume sodium and dramatically under-consume potassium, this simple 1-to-1 replacement significantly improves the nutritional profiles of nearly all foods.

The Salt for Life® product portfolio is created through a patented, simple, and sustainable process.  Due to this innovative process, Salt for Life does not require the inclusion of bitter blockers and flavor maskers historically associated with potassium salt-based solutions. This makes Salt for Life® an ideal solution for those consumers, chefs and food companies desiring great taste, improved nutrition and "clean label" ingredients.

Salt for Life® is a revolutionary and globally proven ingredient currently used by many of the world's largest and most innovative food companies to deliver parity in taste, food safety, and functionality, generally at less than a tenth of a cent per serving. In addition to its industrial usage by leading global CPG and Foodservice companies, Salt for Life® is also offered in retail bottles for consumer "at home" use, sachets for consumer "away from home" use and foodservice canisters for chef-driven applications. 

The mission of NuTek Food Science is to help create great-tasting and affordable foods that enhance global health and wellness. Fast Company has highlighted NuTek Food Science as a company that Bill Gates recognizes as "Shaping the Future of Food."  NuTek Food Science, which has offices in Omaha, NE, Minneapolis, MN and Fargo, ND, is a global food ingredient company currently operating on 6 continents.

You can find further information, including recipes and where to buy, at www.saltforlife.com.

SOURCE Salt for Life

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