AMERIPEN, the California Product Stewardship Council and William McDonough, Author of Cradle to Cradle: Remaking the Way We Make Things, Join Mediaplanet and Key Industry Leaders to Inspire Los Angeles Residents to Consider Their Carbon Footprint, Recycle and Vote for Sustainability with Every Transaction

LOS ANGELES, Aug. 13, 2011 /PRNewswire/ -- With the sustainable packaging industry forecast to reach $142.42 billion by the year 2015, exciting developments are on the horizon for manufacturers and consumers alike. Now more than ever, education on post-consumption habits, waste streams and the materials used in packaged goods is imperative. Mediaplanet Publishing jumpstarted the industry's growth with a widespread educational campaign on 'Sustainable Packaging,' designed to encourage readers in Los Angeles to vote for sustainability with every transaction and consider their carbon footprint from the grocery aisle to the blue bin.

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The Importance of a Conscientious Consumer

Consumer demand for sustainable packaging is evident through recent product launches with sustainability features, from Coca-Cola's Plant Bottle® to SunChips' compostable bag. Manufacturers have been making incredible strides to reduce their impact, but experts agree that consumer demand must and will be the largest growth driver of sustainable packaging's positive effect on the environment.

Jump on the latest cultural movement by reading Sustainable Packaging, an educational campaign that demystifies misconceptions about waste streams, highlights emerging innovations like concentrate formula and delves deep into the game-changing legislation in Los Angeles. Every consumer should feel empowered to lessen their burden of waste. The change begins with every individual, so get on board with 1.6 million readers and discover your packaging... unwrapped!

Mediaplanet's report 'Sustainable Packaging'

In partnership with American Chemistry Council, AMERIPEN, Bemis Company, Inc., California Product Stewardship Council, Carton Council, Dasani, Duke Environmental Leadership (DEL) Program, Earth911 Inc., Rainbow Light, MBDC, Product Ventures, Replenish and Waste Management, Mediaplanet offers lessons on 'Sustainable Packaging' to educate the consumer and spread the movement that has just begun in the packaging industry.

To view this full report CLICK HERE or download the PDF.

Mediaplanet creates focused reports on specific social cause, business, healthcare, technology and consumer topics.

For more information, go to www.mediaplanet.com or call 646-922-1400.

SOURCE Mediaplanet