Amoena Responds To Breast Cancer Survivor Petition For More Post-Mastectomy Bras

The industry leader of post-breast surgery products offers survivors beautiful and comfortable lingerie.

Jan 28, 2013, 15:41 ET from Amoena

KENNESAW, Ga., Jan. 28, 2013 /PRNewswire/ -- Earlier this month, the daughter of a breast cancer survivor petitioned one of the largest American lingerie retailers to carry mastectomy bras. Citing a lack of options comparable to the "pretty bras they wore before their battle with cancer," the daughter urged the company to help survivors feel confident and comfortable by offering bras that look great, fit and are affordable. While it is uncertain how and when the retailer will respond, the daughter and her mother can find comfort in what thousands of women already know—Amoena has been providing survivors with beautiful and supportive lingerie for more than three decades.

As the original breast care brand, Amoena is committed to designing innovative and supportive solutions with exceptional comfort that uplift women across the world. The company has built its reputation as the industry leader because it understands women's needs, especially those of survivors, and develops products that help strengthen self-esteem, build self-confidence and accentuate femininity. Its robust product line combines technology with supreme comfort and gorgeous style to offer bras, swimwear, activewear and breast symmetry products that fully address the needs of any woman and support her lifestyle.

"Amoena prides itself on designing products that are fashionable, supportive and offer comfort throughout the day. Our attention to detail has produced revolutionary breast forms and garments that not only help women as they recover from breast surgery, but also feel beautiful long after treatment," says Dirk Müller, Global Director of Textile Development.

Amoena offers a full portfolio of pocketed bras to match any woman's preference—from seamless soft cup to full-figure underwire. The Everyday Collection features feminine, fashionable options with ideal support. Light, comfortable fabric lines the pockets to hold a breast form or symmetry shaper securely in place. The cups feature elastic edges to provide additional security and ensure a perfect fit. Sizing ranges from 32A up to an H cup in certain styles. Select styles start at $40.

The Amoena Seduction line—available in Fall 2013—includes the same essential design and comfort elements of the Everyday Collection with an added romantic touch. Designed in France by a prominent lingerie designer, the seasonal collection incorporates elegant lace with trending fabrics and colors. The pocketed bra and panty sets are seductively gorgeous—similar to any style a woman would see in mainstream lingerie boutiques.

Enhanced comfort
Certain bra styles also feature Amoena's proprietary Comfort+ technology. The temperature-equalizing material (placed in the center, frames and slings) absorbs excess body heat during a rise in temperature, reducing heat build-up where women tend to perspire most.

"Amoena's bras and breast care products help women regain a sense of normalcy in their lives after breast cancer by providing confidence, comfort and support. Perhaps most importantly, our products help women feel beautiful all day, every day," Mueller says.

Amoena applauds the breast cancer survivor's daughter for calling attention to the need for more lingerie options for survivors. The company is happy to offer her mother and survivors worldwide lingerie that they love, trust and feel confident wearing.

Amoena products are available at thousands of specialty boutiques and high-end retailers, including Dillard's, Nordstrom and Von Maur. To learn more about the company and robust product line available to survivors, which also includes pocketed swimwear, camisoles and a new line of activewear with Comfort+ temperature equalizing fabric, visit