Amplidata and ReelData Join Forces to Enable Scalable, Active Archive Solutions for Media and Entertainment

LAS VEGAS, April 12, 2011 /PRNewswire/ -- NAB Conference -- Amplidata and ReelData today announced that ReelData will integrate the AmpliStor Optimized Object Storage system into its MediaDB Production Database product line to provide massively scalable and efficient storage solutions for active media archives. Through this integration, ReelData provides customers with a new tier of near-line storage media that is optimized for active archives, with the convenience and performance of disk and unbreakable reliability at a new low cost of ownership that is close to that of tape. ReelData also has joined the Amplidata VAR program to leverage Amplidata's training and support services.

An explosion of digital media assets is occurring in the entertainment industry, driven by new high-resolution video formats. The need to efficiently and reliably store petabytes and beyond is now required to address the growth of large data files in television and movie production.

AmpliStor is purpose-built for large-scale data, such as video, while providing the highest levels of reliability at low cost. The system provides a powerful alternative to magnetic tape media, including high-performance access, continuous data integrity verification and assurance and automated migration capabilities.

AmpliStor leverages the low cost of today's multi-terabyte disk drives and solves critical reliability limitations in today's storage technology on these drives. AmpliStor does not require the overhead or cost of storing files multiple times in order to achieve reliability. With this capability, AmpliStor provides industry-leading power-efficiency capability with a system requiring less than seven watts per terabyte of storage. This provides customers the ability to make significant reductions in the cost of power and cooling of large-scale media assets over competing disk-based solutions and provides an effective way to store data on spinning media at a very low operational cost.

"For large-scale media files that are maintained and accessed for periods of years, users need a storage solution that is both reliable and cost-effective," said Wim De Wispelaere, CEO of Amplidata. "By solving the key reliability and scalability problems on high-density, low-cost disk drives, AmpliStor enables a new tier of near-line storage that is optimal for these active media archives."

"The rapidly accelerating digital data storage growth in television production has made current storage solutions unwieldy and costly, even as they have difficulty in scaling to meet our capacity requirements," said Jeff Spalla, co-founder, ReelData, Inc. "The combination of ReelData's MediaDB Production Database products and AmpliStor will provide our customers with powerful advantages for managing large-scale video data with dramatically simplified management at an affordable cost."

AmpliStor also makes large-scale storage management easy for end-users through plug- and-play storage node scalability, self-monitoring and healing technology on every storage node, through its BitDynamics™ software. To protect critical media assets, the agent executes out-of-band to perform continuous data integrity verification checks on the stored data, to ensure that long-term archives are fully protected from any form of loss or corruption.

About Amplidata

Amplidata was founded in 2008 when a team of storage veterans started to develop the technology that would become the foundation of AmpliStor, an Optimized Object Storage system for unstructured data. The technology provides the highest storage reliability and availability levels at the lowest possible cost. AmpliStor scales beyond petabytes and requires 50-70% less storage capacity to protect data compared to traditional solutions.

The Amplidata team consists of storage experts who also helped build the success of DataCenter Technologies (acquired by Symantec in 2005) and Dedigate (acquired by Terremark in 2005). The development team is responsible for patent-pending distributed storage innovations. Amplidata has its operational headquarters at the Innovation Center in IT Valley in Lochristi, near Gent, Belgium. R&D are located in Belgium and India, sales and support are represented in a number of countries in Europe and North America. More information can be found at www.amplidata.com.

About ReelData

ReelData manufactures, sells and supports products that focus on the needs of production organizations throughout the entertainment industry. Based in Hollywood, CA, established in 2002, ReelData co-founders Joe Lewis and Jeff Spalla spent years editing and engineering TV facilities and post production facilities before they teamed up to create database systems for TV and Motion Picture production. Television shows like "The Doctors" and "The Dr. Phil Show" rely on products by ReelData to manage their growing digital assets and metadata. ReelData provides cloud based and private network solutions, specializing in production work flow management for larger TV shows and production groups. Key products include "MediaDB" Database Solutions, "MediaDB Ingestor" realtime HD media capture and transcoding products, MediaDB Data Servers, and MediaDB Storage Systems. MediaDB software is cross platform, running on virtually computer all operating systems, using open source components, and offering comprehensive data management options to handle the rigors of modern production environments. ReelData also provides professional services for customization and system integration.

Contact
Tom Leyden
+32 473 92 22 11
[email protected]

Kenn Durrence
The Hoffman Agency for Amplidata
(408) 975-3000
[email protected]

For ReelData:
Jeff Spalla
323-244-1411
[email protected]

Liz Feldheim
Sierra View Solutions
530-210-7171
[email protected]

SOURCE Amplidata