Amplifinity Adds Charter, The Fourth-Largest Cable Operator in U.S., to Rapidly Growing Client List

ANN ARBOR, Mich., Nov. 14, 2013 /PRNewswire/ -- Amplifinity, creator of the Advocacy Management Platform (AMP), which generates, tracks and manages brand advocacy for enterprise-class companies, today announced it has added Charter, a leading broadband communications company, to its growing list of clients.

Headquartered in Stamford, CT, Charter is focused on integrating the highest-quality service with superior entertainment and communications products. Charter became a publicly traded company on NASDAQ in 1999 and has been a Fortune 500 company since 2001.

Amplifinity's market-leading SaaS platform helps leverage a company's brand advocates – customers, employees, influencers and partners – to drive referrals, testimonials, forward content and share new products and promotions. These programs result in measurable increases in leads, customer loyalty and new customer acquisition, creating a powerful sales and marketing channel.

As part of the new partnership, Amplifinity will enable Charter Business customers to identify new customers through their referral program. Charter will use Amplifinity's AMP to generate social behavior by mobilizing customers, employees and influencers to refer new prospects, endorse products, and amplify marketing messages. In addition, Amplifinity will enhance Charter's current Agent program by providing a robust platform, featuring a complete solution to easily register agents, empower them to share their offers to potential customers, track and manage the activity, and provide real-time display of performance and earned incentives through fully integrated back-office.

Charter's Customers who register for the referral program will instantly become brand advocates, and can share online or offline using tools such as Facebook, Twitter and LinkedIn,

"The Amplifinity referral platform will help Charter Business provide a better experience for our customers and referral program members as they refer other businesses to use the same communication services that they have already come to rely on," said Joseph Romano, Vice President Telesales and Sales Operations, Charter Business. "With the ability to easily make referrals, send messages to their contacts, and check the status of referrals, the platform supports Charter Business in growing its advocate base."

"We are thrilled that Amplifinity was chosen by Charter to help them meet their growth objectives," said Larry Angeli, Senior Vice President for Sales and Marketing, Amplifinity. "Charter is one of the biggest names in broadband communications and we are proud to be their trusted partner for generating and measuring referrals for their company. AMP is a game-changing tool for brands today because it helps them to acquire customers at a fraction of the cost of traditional channels, thereby increasing revenue, retention and profitability."

About Amplifinity

Amplifinity is one of the pioneers in the development of SaaS-based brand advocacy platforms. Amplifinity's Advocacy Management Platform (AMP) is being used by enterprise companies to create a profitable sales and marketing channel. By soliciting the help of customers, employees and influencers to refer new prospects, endorse products, and amplify marketing messages, brands are excelling in a new and highly social marketplace. Using AMP, brands acquire highly valuable customers at a fraction of the cost of traditional channels.

About Charter

Charter (NASDAQ: CHTR) is a leading broadband communications company and the fourth-largest cable operator in the U.S. Charter provides a full range of advanced broadband services, including advanced Charter TV® video entertainment programming, Charter Internet® access, and Charter Phone®. Charter Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. Charter's advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at charter.com.

SOURCE Amplifinity