ANN ARBOR, Mich., Jan. 21, 2014 /PRNewswire/ -- Amplifinity, creator of the Advocacy Management Platform (AMP), today announced a strategic partnership with PossibleNOW, the leading provider of customer experience and enterprise preference management solutions. The new partnership will empower PossibleNOW to offer Amplifinity's platform as part of its technology implementation process.
"PossibleNOW shares our passion for powerful, enterprise marketing solutions that deliver measurable value for our customers," said Larry Angeli, Senior VP of Sales and Marketing for Amplifinity. "Both our mutual customers and respective solutions will benefit from this partnership."
Because brand advocacy has become the cornerstone of the new path to purchase, brands are starting to realize they must implement strategies and systems to drive and manage advocacy, according to Richard Beedon, CEO of Amplifinity. "Our growth is being fueled by our ability to help our clients turn their customers, employees and third party influencers into very powerful sales and marketing channels," Beedon said. "These 'social' sales and marketing channels are driving brand awareness, generating new leads and acquiring new customers – at scale. Everything we do is measurable."
Scott Frey, President and CEO of PossibleNOW, said: "We specialize in helping enterprises listen to and learn from their customers. Creating and cultivating brand advocates is a natural extension of that effort and a great fit for our clients. We're excited about the partnership with Amplifinity and look forward to offering even more value to our clients through its implementation."
Amplifinity's AMP is a comprehensive tool for creating, managing and measuring brand advocacy programs, which enables customers, employees and influencers to refer new customers, endorse products and amplify company messaging and content. Because AMP integrates with existing business processes and internal software systems, it provides a "closed-loop" network that allows enterprise companies to finally track, manage and measure the success of brand advocacy.
PossibleNOW, headquartered near Atlanta, Georgia, is the trusted source for enterprise preference management and compliance solutions. PossibleNOW leverages its expertise in information technology, database management, customer engagement, and consumer privacy and regulatory compliance to provide SaaS-based applications. PossibleNOW's MyPreferences® is an enterprise preference management solution that effectively collects and manages the contact preferences of customers and prospects including servicing, privacy, marketing (opt-in and opt-out) across all marketing channels and makes the preference data actionable. MyPreferences can be integrated into existing applications such as CRMs. The DNCSolution® suite of SaaS-based services provides comprehensive tools that help direct marketers comply with federal and state Do Not Contact legislation (Do Not Call, Do Not Fax, Do Not E-mail, Do Not Mail). For more information, call (800) 585-4888 or (770) 255-1020, e-mail email@example.com or visit www.possiblenow.com.
Amplifinity is one of the pioneers in the development of social sales and marketing technology platforms. Amplifinity's Advocacy Management Platform (AMP) is being used by enterprises to generate and manage brand advocacy by mobilizing customers, employees and influencers to refer new prospects, endorse products, and amplify marketing messages. With AMP, brands are able to acquire customers at a fraction of the cost of traditional channels, thereby increasing revenue, retention, and profitability. For more information: (734) 585-5684 or email firstname.lastname@example.org. @amplifinity