AUSTIN, Texas, April 12, 2017 /PRNewswire/ -- Amplify Snack Brands, Inc. (NYSE: BETR) has filed a federal trademark infringement and unfair competition lawsuit to halt competitor Snyders-Lance's deceptive use and importation of popcorn products copying Amplify's famous SKINNYPOP® popcorn trademark. The lawsuit was filed in federal district court on April 11, 2017 in Austin, Texas.
SKINNYPOP® is a leading and one of the most famous popcorn marks in the U.S. Last year, it accounted for over $200 million in sales at thousands of retailers nationwide.
As alleged in the lawsuit, Amplify recently learned that Snyders-Lance is seeking to launch a competing popcorn brand called "Metcalfe's SKINNY POPCORN". The complaint alleges that Snyders-Lance's actions constitute willful infringement of Amplify's mark and an obvious attempt to confuse consumers.
Amplify's CEO, Tom Ennis, stated, "We believe in fair play and fair competition. Snyders-Lance's and Metcalfe's effort to copy our brand name is flattering but not how trade competitors should behave. Even now, infringing products are being sold by Snyders-Lance and Metcalfe that include false registration marks and which are attempting to trade off of the goodwill of our SKINNYPOP® brand." He added, "we look forward to defending our mark and securing a just result from the Court."
About Amplify Snack Brands: Headquartered in Austin, Texas, Amplify Snack Brands is a high growth snack food company focused on developing and marketing products that appeal to consumers' growing preference for Better-For-You (BFY) snacks. Our brands SkinnyPop®, Tyrrells®, Paqui®, Oatmega®, Lisa's® Chips, The Wholesome Food Company™, and Thomas Chipman™ embody our BFY mission of "snacking without compromise" and have amassed a loyal customer base across a wide range of food distribution channels in the United States, United Kingdom, Canada, Europe and Australia. For more information, contact [email protected].
Amplify is represented in the litigation by J. Noah Hagey and Tobias Rowe of BraunHagey & Borden LLP.