Ampro Industries Inc. Extends the Shine 'n Jam™ Line with Silk Edges featuring Toya Wright
31 Jan, 2012, 10:59 ET
MEMPHIS, Tenn., Jan. 31, 2012 /PRNewswire/ -- Capitalizing on the success of its award winning line of Shine 'n Jam™ conditioning gels, Ampro Industries Inc. is extending the line to include Silk Edges – a version of the product whose ingredients include 100% Olive Oil and Silk Protein.
(Photo: http://photos.prnewswire.com/prnh/20120131/CL44172 )
Shine 'n Jam™ Silk Edges is the latest release from Ampro® Pro Styl®, a brand known for producing America's favorite gel. Just as its name states, there's real silk protein inside this conditioning gel to help the hair line remain as smooth as silk while delivering the strongest hold of the Shine 'n Jam line.
The advertising campaign for Shine 'n Jam™ Silk Edges features the brand's celebrity endorser, Toya Wright, of BET fame. The starlet tells followers via her Twitter account, @ToyaWright, that she "prefers to use the product when smoothing the edges of [her] natural style."
Good for styling textured hair, or even adding texture to straight hair, Shine 'n Jam™ Silk Edges gives its user either the pliability he/she needs to shape hair into the desired style or the ability to smooth the hair line giving it a supple and silky appearance. It is free of alcohol and parabens – perfect for use on relaxed, natural or color treated hair and is ideal for soft hold styles.
Premiering exclusively at Fred's Super Dollar™ store and local beauty supply stores across the nation, Shine 'n Jam™ Silk Edges is non-greasy, moisturizing, absorbs into the hair, holds up under heat styling, and doesn't run like other edge products currently on the market.
CONTACT: Camille Wright, +1-901-333-3236
SOURCE Ampro Industries Inc.
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