AMS Announces New Media Measurement Division; Offers First Compliance Standard for Out-of-Home Television and Digital Out-of-Home Industries

ALLENDALE, N.J., Nov. 17, 2010 /PRNewswire/ -- According to industry analysts and experts, the lack of measurement and compliance metrics for out-of-home communications remains a primary barrier to growth in the estimated $2.5 billion dollar digital-out-of-home (DOOH) industry. Automated Media Services, Inc. (AMS) (www.3gtv.com), has developed and patented a video verification technology, PlayScan™, which, for the first time, provides a continuously audited real-time, non-sampled, electronic confirmation of digital video play and performance. This low-cost technology, offered through the company's new measurement division, directly addresses the industry's need for a 100 percent reliable confirmation as to whether or not DOOH video advertisements have played, and played correctly according to the advertiser's creative, technical, and scheduling specifications.  

For years, the Out-Of-Home advertising industry has sought a standard for video verification that provides a level of certainty akin to that provided by the in-home television business.  According to a recent Arbitron report, the lack of standardized metrics has been "one of the barriers to large-scale media buys in the digital out-of-home space." By adopting the PlayScan™ auditing service, DOOH media companies can provide media agencies and their clients with a reliable solution to the challenge of measuring the return on DOOH advertising investment. With PlayScan™, marketers will no longer be paying for advertising that doesn't meet minimum performance criteria or doesn't play at all.

"The lack of DOOH compliance methods has always been a major source of waste for advertisers – and a barrier to both revenue generation and investment in out-of-home advertising," said AMS CEO Bob Wolinsky.  "3GTv's PlayScan™ verification technology will offer media agencies and their clients unprecedented media execution, transparency and security and will encourage significant growth in the sector.

The PlayScan™ verification technology is a standard feature of the company's out-of-home television platform, 3GTv Networks™, providing marketers a reliable solution to the major issue of compliance for in-store campaigns. Approximately 50 percent of printed in-store promotional materials are left undistributed, with the associated waste in the tens of billions of dollars each year.  3GTv™'s digital video platform, equipped with the PlayScan™ auditing service, brings in-store compliance levels to nearly 100 percent. This level of compliance may act as a catalyst leading marketers to significantly increase their retail spend, boosting the multi-billion dollar shopper-marketing industry.

"The PlayScan™ measurement system will become the gold standard for accountability, compliance and measurability that advertisers will expect with all of their DOOH media investments," said AMS CEO Bob Wolinsky.  "We expect global demand for PlayScan™ technology could exceed $500 million."

In 2011, AMS plans to accelerate the expansion of its media measurement division, beginning with the unveiling of its next measurement service, a system that will offer real-time in-store audience delivery auditing and analytics for the digital out-of-home industry.

About Automated Media Services, Inc

Automated Media Services, Inc. (AMS) is an Allendale, New Jersey-based firm responsible for the creation and development of the next generation television called 3rd Generation Television or 3GTv™.  3GTv™ is the first out-of-home form of television – the solution to today's media and advertising crisis.  Like Radio, which decades ago made the leap from in-home to out-of-home, Television is now going to do the same with 3GTv™. Founded by a coterie of industry veterans with over 150 years of collective experience in television, engineering, advertising and marketing, AMS has fused the benefits of in-home television, the efficiencies of the Internet with the ideal demographic location to yield the first development of an automated, plannable advertising and media platform located in the midst of the most coveted marketing environment in the physical universe, the retail store. The revenue projection presented above is meant to be illustrative of the potential revenue of PlayScan™  technology. No assurance can be given that AMS will achieve such revenues. Actual results may differ materially from the above projection. For more information, please visit www.3gtv.com.  

SOURCE Automated Media Services