Amscan Teams Up with the NHL® to Offer Consumers Officially Licensed Party Supplies

ELMSFORD, N.Y., Nov. 29, 2011 /PRNewswire/ -- Amscan Holdings, Inc. today announced a new licensing deal with the National Hockey League (NHL®) to become an official licensee of celebration-based products. To provide NHL fans with more opportunities to celebrate hockey and all of their favorite teams, Amscan will now design, manufacture, and sell

"Amscan is excited to add the NHL to its professional sports licensing strategy," said Barry Morin, Senior Vice President of Marketing and Licensing, Amscan. "Our retail partners have experienced a tremendous demand for team-specific party supplies, and our growing partnership with the NHL affords Amscan the opportunity to service that demand in Party City stores coast-to-coast."

"Our fans will now have more reasons to celebrate with their favorite NHL team," said Dave McCarthy, NHL vice president of integrated marketing. "Whether it's a game day viewing party, birthday party or hockey team celebration, they'll now be able to find quality, festive and fun party supplies at Party City."

For more partnership information, visit Amscan.com or PartyCity.com.

About Amscan

Amscan Holdings, Inc. is a global company that designs, manufactures, contracts for manufacture and distributes over 40,000 party good products, including paper and plastic tableware, metallic balloons, accessories, novelties, gifts and stationery to over 40,000 retail outlets.  Amscan Holdings, Inc manufactures and distributes its products through various subsidiaries including Amscan Inc., Anagram International and Ya Otta Pinata.  Amscan Holdings, Inc operates retail party goods and social expressions supply stores in the United States and Canada under several names including Party City, Halloween City, Factory Card & Party Outlet and Party Packagers.  Amscan Holdings, Inc. has offices worldwide, with locations in the United States, Canada, England, Germany, Japan, Mexico, Asia and Australia.

About The National Hockey League

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America.  Today, the NHL® consists of 30 Member Clubs, each reflecting the League's international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other major professional sport. The NHL entertains more than 250 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, MTG and NHL Network™) and radio (NHL Radio™, Sirius XM Satellite Radio).  Through the NHL Foundation, the League's charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

NHL, the NHL Shield and the word mark and image of the Stanley Cup are registered trademarks of the National Hockey League.  All Rights Reserved.

SOURCE Amscan Holdings, Inc.