HOUSTON, March 29, 2017 /PRNewswire/ -- Amuse Digital, a full-service digital advertising agency, announced today that Frank Sendra would join the team as Head of Business Strategy. In his role, Sendra will use his industry expertise and strategic acumen to work extensively with growth-focused companies and individuals to help them build their brand and achieve their business goals.
"I am excited to be a part of Hearst, the largest independent entertainment, media and content company in the world," Sendra said. Utilizing 1st-party data drawn from Hearst's network of more than 100 million unique users in the United States will be a large part of Sendra's duties. "I'm looking forward to leveraging my applied statistics background to uncover new brand dimensions in the breadth of Hearst data."
Sendra joins Amuse from Inspire Agency, where he most recently served as Managing Director for the McDonald's brand. There he was responsible for the development of local and regional Hispanic strategies. Before that Sendra spent over seven years managing the Walmart Stores US Hispanic initiatives.
Sendra has provided strategic insight and built marketing plans for many leading companies including Sonic Drive-In, Subway, Mars, American Airlines, AT&T, and Western Union. At Amuse, he will help brands that are seeking a transformative marketing partner that will connect them with the right people, quantify success, and grow into a better version of their brand.
"Frank's expertise is exactly what we need as we position ourselves for national growth," Divya Visentini, Vice President at Hearst and Head of Agency, said, "developing mutually beneficial strategic partnerships has always been our goal, and now we have increased capabilities to help achieve that!"
About Amuse Digital
Amuse is a full-service digital marketing agency built for the modern world where consumers are in the driver's seat. Amuse is a Hearst digital agency that owns much of the media on which we run many of our campaigns. Amuse is in the two-way communication business, which is all about making connections. We start by using our Hearst reach and data to inform our tailor-made and measurable strategies to fit each client's unique needs and goals. We help clients navigate the interconnected world of digital media, and the myriad of touch points brands have with their audiences. And when we connect our clients' business goals with next-level performance-driven marketing and communications strategy, we deliver powerful results.
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SOURCE Amuse Digital