Amway releases second edition of The Nutrilite Story: Past, Present and Future

The new eBook recounts the brand's 80-year history and provides a look to the future, including global manufacturing expansion, innovative product development and a coordinated effort to fight global childhood malnutrition.

Jul 08, 2014, 15:00 ET from Amway

ADA, Mich., July 8, 2014 /PRNewswire/ -- Amway Co-Founder Rich DeVos says that without the Nutrilite story, there would be no Amway story.

"When Jay Van Andel and I became Nutrilite distributors in 1949, we knew the product and the plan were something special," DeVos said. "In this (new) book, Dr. Sam Rehnborg shares the remarkable story of Nutrilite, from Carl Rehnborg's pioneering work in developing the multivitamin to how the Nutrilite brand helps millions achieve optimal health through Amway today."

It's only been five years since the release of the first edition of The Nutrilite Story: Past, Present and Future, which chronicles the journey of Nutrilite Founder Carl Rehnborg as he launched what is now the world's number one selling brand of vitamins and dietary supplements.*

*Source Euromonitor International Limited. 

But a lot has happened in the last five years.

As Nutrilite celebrates its 80th anniversary, the second edition of The Nutrilite Story: Past, Present and Future adds five chapters that chronicle the tremendous growth experienced from 2009 to 2014. That growth reflects advancements in research that drive innovative product development, investment to expand global manufacturing capabilities, and the unique global agribusiness approach that supports Nutrilite organic farms.

"The Nutrilite story continues to grow, fueled by ongoing demand for our products that is driving global investment in manufacturing, and research and development, to help people achieve their own optimal health," said Amway Chief Sales Officer John Parker, who's been with the company for more than 20 years.

"The other part of that equation, which is just as important, are the relationships that have developed between people in this business, and that make the Amway business so special. This book documents the power of these relationships, starting with the quest of one individual, and ends with inspirational stories from our top Amway business leaders, setting the stage for the extraordinary unwritten chapters of where Nutrilite and Amway will go next. Together, it just keeps getting better."

The book, written by Dr. Sam Rehnborg, Carl's son and president of the Nutrilite Health Institute, is available for $9.99 USD in eBook format from online vendors globally, including Vook, Amazon, Apple, Barnes & Noble, Kobo, Samsung, Google Play and Baker & Taylor.

"I'm often asked what my father would have thought about all the advancements that we have made over the last 80 years," Sam Rehnborg writes in the book. "To some extent he would have expected it, even anticipated it. 'We're making good progress,' he would say. 'But we have more to do.'"

In addition to Carl's story, the added chapters include entries from more than 100 top-selling Amway Business Owners—some of the people who make the brand a success. They share their own journey to optimal health through Nutrilite and how the brand has contributed to the success of their business.

"Over the years, the Nutrilite product line has been greatly enriched from just several products to today's diverse portfolio with innovation driving its growth," said Du Guo Yuan, a business owner from China. "I am firmly convinced that, in the future, the Nutrilite brand will not only be the leader for health products, but for the whole industry."

Proceeds from sales of the book benefit the Nutrilite Power of 5 Campaign, which partners with nonprofit organizations to provide nutritional supplements to malnourished children through Nutrilite Little Bits, a one-gram nutrient powder packet containing 15 vitamins and minerals. (Learn more at

About Nutrilite
Celebrating 80 years in 2014, NUTRILITE exclusively by Amway is the world's number one selling brand of vitamins and dietary supplements.* Backed by 80 years of science and research, the Nutrilite team has perfected a proprietary "seed to supplement" practice to preserve quality and maximize the consistency, efficacy and safety of its products. NUTRILITE products are developed for personal daily nutrition, heart health, strong bones and weight management. The NUTRILITE brand is the only global vitamin and mineral brand to grow, harvest and process plants on its own certified organic farms*, which are located in the United States, Mexico and Brazil. More information is available at or

*Source Euromonitor International Limited.

About Amway
Amway is an $11.8 billion direct-selling business based in Ada, Michigan, USA. Top-selling brands for Amway are NUTRILITE vitamin, mineral and dietary supplements, ARTISTRY™ skincare and color cosmetics, and eSPRING water treatment systems – all sold exclusively by Amway Business Owners. Global sales in 2013 made Amway the #1 direct selling business in the world, according to the Direct Selling News 2014 Global 100. For company news, visit






Photo - 
Logo - 
Logo - 
Photo - 
Photo - 
Photo - 
Photo -