Amway Targets the Intrinsic Causes of Skin Aging With New ARTISTRY Creme LuXury Eye

ADA, Mich., Nov. 11, 2011 /PRNewswire/ -- Helping defy time, Amway's ARTISTRY® brand announces the launch of ARTISTRY Creme LuXury Eye. The eye area claims the thinnest skin on the face – an area prone to sun and environmental damage, and first to show the visible signs of aging. Creme LuXury Eye helps skin act up to 15 years younger by delivering a total transformation 360 degrees around the upper and lower eye area.

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With CellEffect technology, Creme LuXury Eye helps restore skin's youthful energy while increasing firmness and elasticity for a contoured look. It's a complex driven by Cardiolipin, which re-energizes the skin and boosts its natural ability to repair. During clinical testing, Creme LuXury Eye delivered a 94 percent instant surge in moisture and 100 percent improvement in moisture in just two weeks.

"Creme LuXury Eye is the second product released under the ARTISTRY luxury line, following behind Creme LuXury, which launched in 2010. Both combat the intrinsic causes of aging skin by restoring energy at the source of skin," explained Jori Hartwig, Vice President of Marketing for Amway North America.

Creme LuXury Eye helps fight the skin's natural loss of energy associated with aging. Women who tried it agreed that after four weeks, their skin looked firmer, appearance of wrinkles was visibly reduced, and there was a visual improvement in skin roughness. Natural extracts help reduce the appearance of dark circles and puffiness for brighter eyes, while the product's "instant lift" polymers visually lift eyelids. Creme LuXury Eye is suited for all skin types during all seasons and is recommended for use both morning and night.

For more information about ARTISTRY Creme LuXury Eye, find an Amway Independent Business Owner near you or visit Amway.com/Artistry.

ABOUT ARTISTRY

The ARTISTRY brand, exclusively from Amway, is a global leader in premium beauty, offering unprecedented skincare solutions backed by dermatologist testing, advanced science, unparalleled proof of performance, and personalized service unmatched by any beauty counter in the world. The ARTISTRY brand generates more than $1 billion in annual global sales and is among the world's top five, largest-selling premium skincare brands.* It's also among the world's top 10 largest-selling premium cosmetic brands.* ARTISTRY is the Official Skincare and Cosmetics Provider of Miss America.

ABOUT AMWAY

Established in 1959 as a seller of household cleaners, Amway expanded and diversified over the years and today sees its sales led by NUTRILITE® food supplements, herbals, and vitamins and ARTISTRY         skin care and cosmetics. Amway has helped millions of people lead better lives through consumer products, business opportunities, and generous sharing with the AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN® program.

*Source: Euromonitor International Limited; Beauty and Personal Care 2011, premium cosmetics and premium skincare category and subcategory; global 2010 value RSP.

SOURCE ARTISTRY by Amway