Amway's NUTRILITE Brand Signs Kara Goucher

ADA, Mich., Jan. 11, 2011 /PRNewswire/ -- Amway North America announced today that it has signed world class distance runner Kara Goucher to represent NUTRILITE® exclusively from Amway – the world's leading brand of vitamin, mineral and dietary supplements.

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The NUTRILITE brand is a sponsor of the Rock 'n' Roll Marathon series – races held in cities around the country that incorporate miles with music. Goucher will represent the brand at several of these races, speaking at race events, and appearing at the NUTRILITE mobile brand experience during race weekend. Her name and likeness also will appear online and in print in various NUTRILITE marketing collateral.

"As a competitive runner and a new mom, I'm more conscious than ever about what my family and I put into our bodies," says Goucher, who gave birth to her first child in September 2010. "The NUTRILITE brand controls the quality of its products very tightly, from seed to supplement, and I really relate to its pursuit to be the very best."

Goucher will endorse NUTRILITE vitamins, minerals and dietary supplements, as well as sports nutrition and energy products, including protein bars, sports drinks and recovery products, like NUTRILITE Endurance Cubes. These gummy chews give a quick energy boost, fuel prolonged endurance, and help your body replace key electrolytes lost during prolonged exercise. Additional details regarding NUTRILITE activation elements featuring Kara Goucher will be forthcoming.

"Kara Goucher is an excellent fit for the optimal health philosophy of the NUTRILITE brand," says Jori Hartwig, Vice President of Marketing for Amway North America.  "People actively pursuing a healthy lifestyle – whether they're elite athletes or weekend warriors – can relate to and be inspired by her commitment to her sport and to her family's well being."

About Kara Goucher

One of America's finest distance runners, Goucher rose to national prominence at the University of Colorado in 2000, where she became the NCAA Outdoor Champion in 3000 m and 5000 m, and the NCAA Cross Country Champion.

Goucher made history at the 2007 International Association of Athletics Federations (IAAF) World Outdoor Championships by winning bronze, the first American medal ever in the women's 10,000 meters. On the world stage in Beijing in 2008, she finished 10th in the 10,000 meters, setting a personal record and becoming the third-fastest 10,000-meter runner in U.S. history. She also finished third in the 2008 New York City Marathon, a debut record for an American woman and the best by an American woman in New York since 1994. Goucher then won the 2009 Lisbon Half Marathon and placed third in the 2009 Boston Marathon, before taking 2010 off from competition to have her first child, who was born in September.

Goucher lives in Portland, Ore., with her husband fellow American runner and Colorado alum, Adam Goucher and their son, Colton. Goucher is currently training for the 2011 Boston Marathon and the 2012 games in London.

About the NUTRILITE Brand

NUTRILITE is the world's leading brand of vitamin, mineral and dietary supplements (based on 2009 sales). Amway is so committed to total quality control of its plant concentrates from seed to tablet, it offers the only global vitamin and mineral brand to grow, harvest, and process plants on its own certified organic farms. NUTRILITE farms are located in California, Washington, Mexico, and Brazil.

Amway North America also recently signed two-time professional football MVP Kurt Warner to a multi-year endorsement agreement to represent the entire NUTRILITE product line, including vitamins, minerals, dietary supplements, as well as weight management, sports and energy products, protein bars and sports drinks.

About Amway

Established in 1959 as a seller of household cleaners, Amway expanded and diversified over the years and today sees its sales led by NUTRILITE food supplements, herbals and vitamins and ARTISTRY® skin care and cosmetics. Amway has helped millions of people lead better lives through consumer products, business opportunities and generous sharing with the AMWAY ONE BY ONE CAMPAIGN FOR CHILDREN® program. The company reported annual sales of $8.4 billion for the year ending December 31, 2009.

SOURCE NUTRILITE exclusively from Amway