An All-in-One Solution for the Best Style and Best Features for the Urban Lifestyle is Here

Italian company Ad Maiora® introduces the concept of "technical urban clothing." Their first product: the EveryWear Jacket.

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Ad Maiora

Jun 21, 2016, 10:00 ET

MILAN, June 21, 2016 /PRNewswire/ -- Ad Maiora® has created the EveryWear Jacket: the smartest jacket ever, designed for city dwellers. Designed in Italy, the EveryWear Jacket is devised to answer all the needs of urban life, combining advanced technology and smart solutions for top comfort.

The EveryWear Jacket is a multi-purpose winter coat that's elegant, practical, and comfortable. The windproof, waterproof, insulated, breathable jacket can be worn in four different style configurations: anorak, short hooded, long jacket, or bomber. It also comes loaded with 20 features, perfect for the young professional who needs clothing to match their dynamic lifestyle, while also providing a huge boost to their fashion sense and uptake of tech trends.

EveryWear Jacket features:

Hidden anti-rain mask
Stand up collar
Compass zipper
RFID blocking pocket
Useful numbers card
Fiber optics and reflective materials for nighttime visibility
Hand warmer pockets
Umbrella holder
Waterproof
NFC tag
Detachable hood
Integrated backpack
Giant back pocket for iPad or back protector
Reinforced abrasion-resistant arms
Transparent tech pocket
Aramid fiber fabric insert
Contactless cards pocket
Integrated power bank
Hidden gloves
Windproof

Ad Maiora® is the world's first technical urban clothing brand. The EveryWear Jacket is the first of many products to be created by Ad Maiora® that will revolutionize the way urban dwellers and commuters move about their city.

Simone Gaido is the CEO and Founder of Ad Maiora®. He is a serial entrepreneur, economist, and an experienced product development and production manager.

"We were looking for the perfect jacket for city dwellers, but could not find the solution on the market, so we decided to create it ourselves. Our products are designed to answer all the needs of urban life. We want to make your day easier, while making sure you always look great. We do our best to add special, functional features to our garments, tailored for different weather conditions and commuting modes. We also understand that city life requires dealing with different dress codes, sometimes within a matter of hours. Our purpose is to make sure you can switch between these diverse styles in a fast and painless way."

"Ad maiora" is an old Roman saying meaning "on to even greater things." This is true to their brand, Gaido says.

The EveryWear Jacket has been prototyped, developed, tested and is ready for mass production. As such, Ad Maiora® is launching a Kickstarter campaign on June 21, 2016 to start the pre-sale process. To be among the first to get your hands on the EveryWear Jacket, and do so at highly discounted prices, check out their campaign here.

To find out more about Ad Maiora®, visit their website at admaioracompany.com.

For more information about this story, contact:

Luigi Pisano, Marketing Manager
Ad Maiora
[email protected]
+1-224-241-4244

SOURCE Ad Maiora