An End to Bulky Purses & Overstuffed Pockets: RUNNUR Hands Free Carry-All (Macworld)

Jan 30, 2013, 13:01 ET from RUNNUR

SAN FRANCISCO, Jan. 30, 2013 /PRNewswire/ -- Red Street Ventures, LLC returns to Macworld with its flagship product RUNNUR.  Billed as an ergonomic solution to cumbersome bags and packs, the product received high praise from event staff at SXSW and Austin's Formula 1 Grand Prix for its functionality in dynamic/fast-moving work environments.

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Hands free carry appeals to both men and women alike.  Women have grown tired of the black holes that are purses, and men struggle with the landfills that are pockets.  The trouble has been designing a carry-all that avoids certain fashion stigmas (i.e. the "murse" or dreaded "fanny pack").  RUNNUR strikes the right balance to engage this evolving demographic, blending innovative design with ergonomic functionality.

"We have developed core markets amongst urban commuters, travelers, hikers, dog walkers, moms-on-the-go, and health professionals," says Creator/CEO, Andrew Hamra.  "Success within such multifarious environments speaks steadily towards proof of concept and design."

RUNNUR looks like a messenger bag without the bag.  All your essentials are smartly organized along one strap, worn across your body, from shoulder to hip.  Noteworthy is the name of the product, which is a palindrome.  The word "run" means to move, to flow, to travel between two places, and it captures what the product is made for: movement.  The idea of palindrome is expressed in the product's design:  the appearance is the same from the front or backside.


"San Franciscans know bags and packs better than anyone," states Hamra.  "We have our best shows in this city, and we are looking forward to opening our first store in Westfield Mall this coming fall."

RUNNUR will be at booth 1009 at Macworld Jan 31-Feb 2.


RUNNUR is a product of Red Street Ventures, based in Austin, TX.  Founded in 2009, the company is owned by its creator, Andrew Hamra.  Hamra's vision is to integrate form and function into products that change how people move through the world.