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An innovation that is changing the way we sit.


News provided by

Lifeform Chairs

May 29, 2012, 06:00 ET

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CALGARY, May 29, 2012 /PRNewswire/ - Recent studies on fatigue, back pain and soreness are all proving one thing: longer periods of sitting, especially on the job, lead to serious aches and pain. How do we fix it? Through movement. And until now that either meant more frequent trips to the water cooler or adding a treadmill to the office, which do nothing more than create distractions and decrease productivity.

The good news is there is now a solution that can strengthen the body and increase productivity.  Developed by Steve Pearse, in cooperation from a renowned spinal fitness centre in Canada, the patented Core-Flex split seat design allows for more natural motion for the human body. It encourages alternation of the legs and shifting the body weight from side to side, which results in natural, balanced movement for your legs, pelvis and core.  The Core-Flex design ultimately turns sitting into a healthy activity.

After sitting for long periods, most of us experience discomfort caused by lack of motion. As the body seeks to relieve the stress of static postures, our natural response is to fidget. Sitting in the Core-Flex chair restores the natural rate of movement needed to engage postural muscles throughout the day. It's also keeps metabolism at a healthy level, which adds even more health benefits.

Used exclusively by Lifeform Furniture, a company that has been manufacturing office seating in Calgary, Canada since 1976, the Core-Flex seat design was a no-brainer when it came to the future of the company.  "We immediately recognized the potential and synergy of incorporating Core-Flex into our ergonomic chairs." says President Sonja Schneider.  "We understood the impact of what this breakthrough concept could mean to our customers."

Lifeform, who outfits a number of individuals suffering from chronic back ailments, appreciates the significance of this design.  Attention to detail and providing customers with a customized approach to ergonomics has made them a standout in the industry. "Lifeform isn't just about creating the highest standards in ergonomics, but in providing a beautiful handmade piece of furniture that is long lasting and comfortable as well." states Schneider.

Lifeform will be debuting the Core-Flex technology in their booth at this June's NeoCon, which will give a huge number of office furniture retailers and specifiers the chance to experience the difference a Lifeform chair with Core-Flex technology can offer. It's an innovation that is going to strengthen the future for all of us.

If you'd like more information about this topic, or to schedule an interview with Sonja Schneider or Steve Pearse, please call 800-661-8568 or email Sonja Schneider at [email protected].

About Lifeform:

http://youtu.be/EUwhdPsWbjY LIFEFORM is one of North America's leading furniture manufacturers of modern executive office chairs, with more than 150 dealers across the continent. LIFEFORM offer personalized custom office chairs tailored specifically to the individual's needs. Custom office chairs are essential to our clients' well being. Our mission is to bring the best quality products to the marketplace, using our generations of knowledge and craftsmanship. LIFEFORM has delivered quality products to customers, including some of the world's best known companies and famous individuals for over 30 years.

Come see the evolution at the Neocon convention June 11-13. We are located in Booth 8-1071.

Video links:

http://youtu.be/UOl-op5djPo

SOURCE Lifeform Chairs

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