An Insight into the US Digital Advertising Market 2016 - From Single Channel to Cross Channel Advertising

Feb 25, 2016, 10:10 ET from Research and Markets

DUBLIN, February 25, 2016 /PRNewswire/ --

Research and Markets ( has announced the addition of the "An Insight into the US Digital Advertising Market"report to their offering. 

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This market insight presents an analysis of the US digital advertising market. Specifically, this insight outlines the key trends in the US digital advertising market and presents an overview of the key capabilities required to deliver comprehensive and unified cross-channel advertising solutions. Throughout this insight, the terms advertising and ad are used interchangeably. 

Key Topics Covered: 

1. Introduction and Overview 

2. The Digital Advertising Landscape 

3. Key Trends in the US Digital Advertising Market 

4. Continued Push towards Integrated Ad Solutions 

5. Programmatic and Automation 

6. Cross-channel Advertising 

7. Smart Data and Events-driven Marketing 

8. Native Advertising 

9. Social Advertising 

10. The Final Word 

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SOURCE Research and Markets