Anaheim Ducks Selects Digonex to Smart-Price Tickets

National Hockey League is Latest to Recommend SEATS™ Dynamic Pricing Platform to its Teams

May 11, 2011, 11:00 ET from Digonex Technologies, Inc.

INDIANAPOLIS, May 11, 2011 /PRNewswire/ -- Leading pricing software developer, Digonex Technologies, Inc., today announced its Sports & Entertainment Analytical Ticketing System (SEATS); the first fully automated, dynamic pricing system for event ticketing has gained the Anaheim Ducks as its first National Hockey League user. The Ducks took advantage of SEATS to analyze ticket sales and buying patterns to dynamically price tickets during their recent appearance in the NHL playoffs and will continue to utilize it next season.

"Fans want a good value for their money, and we feel SEATS will help us deliver that," said Lisa Johnson, Director of Ticket Sales and Service for the Ducks.

Employing a client customizable approach, SEATS uses dozens of parameters to calculate the best price for event tickets, including seat quality, number of games, rival performances, third-party offerings and sales patterns among other variables.

"When the price is right everyone wins," said Jan Eglen, CEO of Digonex. "True dynamic pricing, as we do it, can increase profitability and ticket sales, while maintaining positive fan experiences. We are sure our technology can help the Ducks offer ticket prices that are market driven and both consumer and seller friendly."

The NHL is the most recent sports league to recommend the SEATS platform to its Clubs looking to employ dynamic pricing technology for single game ticket sales.  

"Dynamic pricing is an  industry trend that our Clubs will continue to evaluate over the next year," said Jeff Morander, Vice President of Ticketing Strategy for the NHL. "Digonex's SEATS platform provides a proven solution for helping leverage fan behavior, demand, and market trends to calculate the right price for tickets."  

SEATS continuously identifies the 'sweet spot' where prices follow perceived market value and generate maximum economic return for clients while providing fair prices for consumers. It is designed to integrate easily with most ticketing platforms.

About Digonex Technologies, Inc.

Digonex Technologies focuses primarily on development of automated and optimized pricing platforms for e-commerce, allowing client companies to increase customer retention and maximize revenue. Digonex has been awarded five patents for their innovative pricing systems. For more information, visit Digonex Technologies' website at

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SOURCE Digonex Technologies, Inc.