Analysis of the Asia-Pacific Secure Content Management (SCM) Market
Growing Concerns about Advanced Threats through E-mail and Web Gateways Drive the Adoption of SCM Solutions
LONDON, Oct. 1, 2015 /PRNewswire/ -- The Asia-Pacific secure content management (SCM) market comprises e-mail security and Web security. As enterprises continue to spend on security technologies to protect their employees from spamming and phishing e-mails and un-desired and malicious Web URLs, to enhance productivity at the workplace and defend against advanced threats passing through these gateways, the market registered positive growth (5.6% on a year-over-year (YoY) basis). Overall growth was driven by the rising adoption of Web security solutions across countries, especially in Japan, China, and Australia. While the e-mail security segment has become saturated, the Web security segment gained popularity among enterprises due to the need to acquire better visibility into employee behavior in the Web space in the aftermath of booming online social networking sites and emerging BYOD.
Executive Summary—Key Findings
- This research service analyzes the Asia-Pacific secure content management (SCM) market that comprises the e-mail security and the Web security segments. It addresses
the security technology used to protect users from spamming and phishing e-mails and un-desired and embedded malicious Web links.
- All revenue and forecast assumptions are based on CY2014 (January 2014 – December 2014).
- As enterprises continue to spend on security technologies to protect their employees from spamming and phishing e-mails and un-desired and embedded malicious Web
URLs to enhance productivity at the workplace and defend against advanced threats passing through these gateways, the market will continue to register positive growth, at
% on a YoY basis (2014).
- Market growth is driven by the rising adoption of Web security solutions, especially in countries like Japan, China, and Australia. While the e-mail security segment is
saturated, the Web security segment is gaining popularity among enterprises. This is because enterprises require better visibility about employee behavior in the Web space
in the aftermath of booming online social networking sites and emerging BYOD. More importantly, concerns about malicious URLs embedded in Web links, which hackers use
to launch targeted attacks, have led to greater attention to the technology.
- Japan is the largest market across the e-mail security and the Web security segments, contributing % to the total share in 2014. Greater China was the second-largest
market and it generated % of the overall revenue, of which China accounted for % and Hong Kong and Taiwan for % and %, respectively. Greater China was
also the fastest-growing market (YoY growth rate of % in 2014).
- Australia and New Zealand (ANZ) was ranked third, accounting for % of the total share, with Australia contributing %. The Association of Southeast Asian Nations
(ASEAN) was the second-fastest growth market, registering a YoY growth rate of %.
It consistently contributed to the overall market in 2014.
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