LONDON, May 14, 2015 /PRNewswire/ -- Platform-as-a-service (PaaS) offers cost and operational efficiency for enterprises and developers by providing templates and app development tools on a utility basis, thus enabling easy and innovative application development and delivery. Increased enterprise engagement at the application level, spurred on by the growth of the mobile industry, is expected to encourage PaaS growth. The past few years have seen many major cloud providers enter the PaaS space, signaling the growing momentum in this market. This research service analyzes the major market growth factors for PaaS, identifies the pace of adoption in Europe, and outlines the competitive landscape in the market.
-The European platform-as-a-service (PaaS) market is growing. Providers report that a large number of organizations that were previously not ready to adopt cloud solutions are starting to show tremendous interest in the potential of PaaS and are adopting it on the basis of their evaluations and assessments.
-As the economic slump within Europe continues to prevail, companies operating within Europe are prompted to explore new ways to streamline their operations and deliver greater cost efficiencies.
-Enterprises are looking to incorporate PaaS as their underpinning technology to facilitate their move to a DevOps culture, fueling further competition. PaaS vendors are now seeking to differentiate their offerings and are stepping up their game.
-The most popular cloud development platforms in 2014 were Java, Ruby, Python, Node.js, and PHP.
-Despite the increasing growth opportunities, the European PaaS market still faces many challenges. Topping the list of challenges is the lack of differentiation/clarity between infrastructure-as-a-service (IaaS) and PaaS offerings.
-Increasing demand to develop services faster by incorporating PaaS has allowed multiple vendors to operate in this space; however, no dominant market leader has emerged to date. Many small vendors such as CloudBees, AppFog, and AppHarbor have withdrawn from the market because of the challenges faced in competing with other big vendors.
-The 3 big vendors offering public PaaS solutions are Amazon Web Services (AWS) Inc., Google, and Microsoft.
-London is a hub to new business ventures. Participants from smaller regions in Europe are migrating to London because of the readily available technology and resources outside their home market. This trend has helped develop the PaaS market in London, indirectly affecting the home market of these participants.
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