NEW YORK, June 2, 2016 /PRNewswire/ -- Analysis of the North American and European Automotive OEM Coatings Market : Rapid Transition Towards Sustainable and Integrated Coating Systems will Influence Growth
This research service analyses the North American and European market for automotive OEM coatings. The main segments covered are electrocoats, primers, basecoats, and clear coats. Major market drivers and restraints, manufacturing and regulatory standards, and product trends are also discussed. Unit shipment and revenue forecasts have been provided at the regional level for each segment from 2012 to 2022. At the sub-segment level, the analysis focuses on the dynamics of both the regions and the major technologies and chemistries these segments use. Competitive structure and market share data have been provided for each segment at the regional level. The base year is 2015 and the forecast period ends at 2022.
Rising energy consumption in automotive paint shops, the resulting increase in carbon emissions, and OEMs' efforts to accelerate production cycle times have pushed automotive OEMs to develop integrated coating processes, such as primer-less coating systems.
The automotive OEM coatings market is expected to register a CAGR of % and % in North America and Europe, respectively, from 2015 to 2022 due to the optimistic growth anticipated in automotive vehicle production in both regions.
The stringent VOC regulations mandated by national agencies will drive demand for safe and sustainable products. This will lead to technological advancements in terms of the adoption of high-performance and cost-efficient water-borne, high-solids and powder-based coatings.
Dynamic colour trends, led by customers' changing preferences towards sophisticated finishes across both regions, have greatly influenced the overall price of automotive OEM coatings. Accordingly, manufacturers must conduct periodic colour forecasts and develop coating systems.
North America is still heavily reliant on solvent-borne technologies due to OEMs' reluctance to invest in new equipment that support sustainable technologies and varying degrees of imposition of VOC regulations across the East and West Coast regions.
Key Questions This Study Will Answer
• At what growth stage is the market? What is the potential for future growth and at what rate will the market segments grow?
• What are the key factors driving or restraining market growth?
• How is the regulatory environment in both regions influencing market growth?
• Are the products/services offered today meeting customer needs or is additional development needed?
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