Analytic Partners Listed as a Representative Vendor in Gartner's 2016 Market Guide for Attribution and Marketing Mix Modeling

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Oct 10, 2016, 10:50 ET

NEW YORK, Oct. 10, 2016 /PRNewswire/ -- Gartner's September 30, 2016 Market Guide for Attribution and Marketing Mix Modeling has been released. In it, Gartner included Analytic Partners as a Representative Vendor, for MTA and MMM Software Providers.

The report notes that marketing leaders and analytics professionals are captivated by the promise of MMM and MTA. MMM and MTA have different strengths and uses that can be complementary but are also difficult to combine. According to Gartner, by 2017, marketers expect most of their decisions to be analytically informed. But in-house teams are often not skilled enough (or lack the tools) to tackle it all on their own. Gartner's report includes a decision tree to identify which measurement solution to use and what key questions should be asked.

"Gartner reports like this are critically important to guide marketers in the selection of the right partner. The rapid expansion of the analytics sector has brought so many new companies into the space with a confusing array of solutions – both proven and new," said Nancy Smith, president, Analytic Partners.

Learn why Gartner's 2016 Market Guide for Attribution and Marketing Mix Modeling Cites Analytic Partners as a Representative Vendor by downloading the full guide here.

Find out about how Analytic Partners uses adaptive methods to answer marketing's most formidable questions, helping you discover and leverage your greatest opportunities for growth. Contact us at: http://analyticpartners.com/contact-us/

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Analytic Partners
Analytic Partners is a global marketing analytics company that leverages adaptive modeling techniques and tools to help companies generate better marketing ROI and, ultimately, grow closer to their customers. We work with marketers to build deep knowledge about brands, customers and competitors that is converted into sound strategies aimed at improving business performance. www.analyticpartners.com

SOURCE Analytic Partners