Anametrix Names New CFO and Advisory Board Member as it Celebrates First Anniversary

SAN DIEGO, Nov. 2, 2010 /PRNewswire/ -- Anametrix (http://anametrix.com), the leader in cloud-based business analytics technology, welcomes two new key team members as the company celebrates its first year anniversary on November 2nd.  John Burke, a 2009 "Chief Financial Officer of the Year" joins as CFO to manage the company's fiscal growth.  Anametrix also expands its world-class advisory board with the addition of Roger Haddad, a 35 year veteran of the global computer software industry.

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John Burke is honored as a "Chief Financial Officer of the Year" within the small public company category by the San Diego Business Journal in 2009 for his transformative work at St. Bernard Software.  Having started his career at PricewaterhouseCoopers, Burke's specialties include business valuation and forensic accounting, public offerings and reporting, Sarbanes Oxley compliance, mergers and acquisitions, as well as design and implementation of operational systems.  Beyond his financial expertise, John Burke is also an analytics industry expert.

Newly appointed CFO, John Burke stated, "In the new economy, InstaVista™ offers business insights with the quickest time to value and a low total cost of ownership (TCO) as compared to the ongoing capital expenditures associated with traditional BI solutions.  Anametrix is a highly scalable SaaS company that empowers its clients with customized real-time reports and dashboards across multiple data sources, and I am confident in our ability to make a significant impact on the market."

Concurrently, Roger Haddad joins the Anametrix advisory board, which includes Michael Robertson - technology entrepreneur of MP3.com and Gizmo5 fame, Fred Bourgeois - founder of six technology companies and "Team FREDNET" contender in the Google Lunar X PRIZE, Neil Senturia - a serial entrepreneur and venture capital backer, Eric Otterson - a business development specialist who serves on many boards, Gavin Mandelbaum - an Internet and eCommerce expert who sold four premier web companies, and Jerome Rota - the original creator of the DivX video compression technology and co-founder of DivX, Inc.

Roger Haddad is a visionary entrepreneur with a 35 year track record as a computer software industry expert, having successfully founded and developed Metrologie International, Informatica Partners, and KXEN.  Metrologie, a leading software and hardware provider, had 4,500 employees, $900M in revenue and subsidiaries in 13 European countries when Haddad left the company 14 years after its founding.  KXEN is the third largest data mining player worldwide and the leader in data mining automation.

"Anametrix is THE pioneer bringing easy Business Analytics (BA) to the Cloud. Corporate decision making needs to be more metrics-driven, and InstaVista™ allows for unifiable actions associated with core business models," stated Roger Haddad. "I am thrilled with the InstaVista™ technology capabilities, and I am very pleased to join the Advisory Board to help Blaise and the entire Anametrix team."

"We are extremely proud of the talents that Anametrix has attracted in its first year of operation," stated Blaise Barrelet, Anametrix CEO.  "John Burke worked with me at WebSideStory, and he was instrumental in the company's fast growth and public offering."  Barrelet added, "Anametrix is also extraordinarily pleased to tap into the genius of successful computer industry veteran, Roger Haddad. I have known Roger for almost 30 years, and as my first mentor in this industry, he is one of my greatest inspirations. Beyond their core expertise, both John Burke and Roger Haddad have extensive analytics and data mining knowledge that will further propel Anametrix in its quest to become a $B company."

About Anametrix, Inc.

Anametrix, Inc. is a privately funded next generation business analytics company whose InstaVista™ solution is delivered via Software as a Service (SaaS).  A high-performance data management infrastructure handles data integration, statistical analysis, and other compute-intensive functions to seamlessly manage online, offline, and multi-channel corporate objectives.  Founded in 2009 by analytics industry expert Blaise Barrelet and led by a world-class advisory board, Anametrix provides cloud-based solutions that allow for quick and precise decision making from the correlation of vast amounts of data including web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research surveys, customer relationship management (CRM), and enterprise resource planning (ERP). Self-directed business insights are readily accessible across organizations, from sales staff to C-level.  For more information, please visit http://anametrix.com.

SOURCE Anametrix, Inc.