Anametrix Rapidly Signing New Clients and Resellers of InstaVista™ Analytics Solutions

SAN DIEGO, July 14 /PRNewswire/ -- Anametrix (http://anametrix.com), the leader in cloud-based business analytics technology, announced the appointment of Jon Shoff as Vice President of Sales following the acquisition of several new InstaVista™ clients and resellers including Cadient, DataSkill, TechnoNet, Joe Media, ReelSnap and Helm Analytics.  Shoff will be responsible for further driving rapid global customer expansion.

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"Anametrix has rapidly been gaining traction in the marketspace, and we are excited to work with the many distributors that have recently come on board," stated Blaise Barrelet, Anametrix CEO.  "Jon Shoff is an analytics industry veteran passionate about helping clients transform data into discernment.  I have witnessed first-hand his dynamic negotiations and channel development while together at WebSideStory and then Visual Sciences.  Jon's sales acumen and leadership will be instrumental in supporting InstaVista™ clients and building our $1B company."

Beyond web analytics, InstaVista™ offers integrated dashboard views across web sites, social media, mobile, video & audio, attitudinal surveys, search engine marketing (SEM), email, online advertising, and third party sites. When further combined with offline databases including customer relationship management (CRM) and enterprise resource planning (ERP), the resulting interactive and real-time data visualizations provide corporate decision makers with knowledge for competitive advantage.

Founded in 1981, Dataskill (http://dataskill.com/) is a leading business intelligence, data integration, and software engineering firm serving such clients as Amazon.com, FedEx, Invitrogen, Qualcomm, Wal*Mart, and the US Navy.  Nigel Hook, President and Chief Executive Officer, states, "In this era of intense social media influence, the ability to make decisions based not only on what you know, but around what others perceive about your brand is extremely important. Anametrix enables this capability by combining both structured and unstructured data sources into an actionable composite. The fact that InstaVista™ is cloud-based, cost-effective, and internationally-flavored makes it all the more appealing."

TechnoNet Group, Inc. (http://TechnoNetGroup.com/) is an established web development company specializing in SaaS (software as a service) and database solutions for worldwide clients in the local government, retail, and healthcare sectors. "Business analytics via cloud computing offers quick data collection and processing at an affordable cost for better ROI," stated Antonio Priore, TechnoNet Group President. "The Anametrix InstaVista™ technology offers the most complete understanding of the web 3.0 environment, especially around social networking and mobile computing."

Anametrix offers a flexible pricing model based on business need, allowing customers to try and use InstaVista™ cost effectively.  Migration from individual to departmental to corporate-wide deployment is seamless with scalable pricing based on data volumes.

About Anametrix, Inc.

Anametrix, Inc. is a privately funded next generation business analytics company whose InstaVista™ solution is delivered via Software as a Service (SaaS).  A high-performance data management infrastructure handles data integration, statistical analysis, and other compute-intensive functions to seamlessly manage online, offline, and multi-channel corporate objectives.  Founded in 2009 by analytics industry experts Blaise Barrelet and Anders Olsson, Anametrix provides cloud-based solutions that allow for quick and precise decision making from the correlation of vast amounts of data including web analytics, social media, search engine marketing (SEM), video & audio, e-mail campaigns, market research surveys, customer relationship management (CRM), and enterprise resource planning (ERP). Self-directed business insights are readily accessible across organizations, from sales staff to C-level.  For more information, please visit http://anametrix.com, call (858)558-8230 x333 or email [email protected]

SOURCE Anametrix, Inc.